Tesa: Socrates

Each one will give one’s best for a fairer country, for a poorer country.
José Sócrates, Prime Minister of Portugal, addressing the Portuguese people.
The world needs a tape like this.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp