Advertisement

Tenant, 3

Agency: 
Published/Aired: 
March 2010
Description: 

Advertising Agency: Bundy Agency, Australia

Is your tenant hiding a darkside?

Print advertisment created by Bundy, Australia for Terri Scheer, within the category: Professional Services.

Creative Director: Scott Bundy
Art Director: Tom Wenborn
Copywriter: Ben Growns
Finisher / Senior Artist: Scott Hagart

Comments (17)

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Highest Rated

blueturtles's picture
blueturtles
Activity Score 239

it's funny how people react to it.

it really is wrong to stereotype. but i'm renting out a house in burlingame, and it really matters how the tenants look in my criteria for choosing. i guess i like my house and i'd like clean conservative people to live in it. it just makes me feel better. maybe the team should have skipped the tattoos and just left the messiness around him. that might get less people pissed.

this may be wrong, but no matter what, there is a lot of truth in it.

brainslashed's picture
brainslashed
Activity Score 32

isn't this worsening the stereotype against people who are tattooed and pierced???

sirvan's picture
sirvan
Activity Score 29860

What stereotype? That they're desperate, stupid, and unemployable?

+++

"I love some things, and don't love some other things."

brainslashed's picture
brainslashed
Activity Score 32

yup! spot on

everartz's picture
everartz
Activity Score 7609

why is the tenant hiding the dark side? and what the fuck do they mean by this? are the landlords clean these days, innocent and pure? i dont like this ad at all and i find it offensive..

| everartz |

roel_bogers's picture
roel_bogers
Activity Score 84

Horrible!
What is this? I don't even...

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

is that a floating leather jacket under the table, i know it's supposed to be on the bench but doesn't work. It's funny how his skin is so clear and light on the "good" side and darker and "rugged" for lack of a better word on the "bad" side.

Always try to be unique even when forced to conform.

satrianee's picture
satrianee
Activity Score 3748

another childish approach on evil and good images. How far can a professional services company go with serving prejudice (or worse having prejudice themselves)

besides i see a handy man fixing thins and caring other living creatures on the left side... (left is evil eh?)

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I think anyone would think someone who dresses half as a nertd and the other half as a petrol head was certainly not good tennant material

Caprisel's picture
Caprisel
Activity Score 63

hey thats n0t dark!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Isn't that wierd...two sets of ads that talk about the dark side in one day!

Gearbox's picture
Gearbox
Activity Score 116

Take the guy out of the foreground, and the rest looks like most writer/artist partnerships I know.

So as far as the "dark side" goes, I just figure they're doing work so they can pay the rent. What's the matter with that?

andyStock's picture
andyStock
Activity Score 666

This is really, really bad. Stereotyping people like this just doesn't work; it just serves to alienate people.

Why has the guy in the advert got tattooes all down his left arm in the background image, and none in the image at the front??

Bad idea, bad execution.

silvi's picture
silvi
Activity Score 4172

What the company does?

satrianee's picture
satrianee
Activity Score 3748

real estate i guess.. finding "good" tanents for the landlords

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Hey! Black Labs are great dogs! ;)

The Jobless Writer
Will Think for Salary

Prime83's picture
Prime83
Activity Score 497

What are they trying to communicate?

blueturtles's picture
blueturtles
Activity Score 239

it's funny how people react to it.

it really is wrong to stereotype. but i'm renting out a house in burlingame, and it really matters how the tenants look in my criteria for choosing. i guess i like my house and i'd like clean conservative people to live in it. it just makes me feel better. maybe the team should have skipped the tattoos and just left the messiness around him. that might get less people pissed.

this may be wrong, but no matter what, there is a lot of truth in it.

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