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Sao Paulo

Agency: 
Published/Aired: 
February 2010
9866
Description: 

Print advertisment created by Euro RSCG, France for Terre Solidaire, within the category: Public Interest, NGO.

This is not a street child from Sao Paulo.
This is a young woman who has started a cooperative.
Poorer countries deserve more than our outdated stereotypes.

Advertising Agency: Euro RSCG C&O, Paris, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Catherine Labro
Copywriter: Capucine Lewalle
Production: Corinne Dutoit-Costa
CCFD Managers: Pierre Laurent, Yann- Patrick Bazire
Agency Managers: Agathe Bousquet, Benoit Lozé, Brune Buonomano

Comments (2)

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aSma's picture
aSma
Activity Score 91

C'est bien!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great visual and very important message...

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