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12 comments

DA_COPY's picture
DA_COPY
50 pencils

Nice idea, bad copy in my opinion.

jazarah's picture
jazarah
1262 pencils

The focus is on the visual rather than the copy, which was very direct an straight to the point.

Ed Mintone's picture
Ed Mintone
585 pencils

Terrrific!

Mr.Top's picture
Mr.Top
728 pencils

ULTRA DONE

SeanMartin's picture
SeanMartin

The same technique, sure, but to a completely different end -- this is another one of those cases where it's not so much about originality as it is about execution. LF's examples may parallel these on the surface, but this series has the advantage of using the technique to make an emotional statement. It may be "ultra done", but it still works very, very well.

CMC's picture
CMC
50 pencils

Switzerland?

dklimke's picture
dklimke
23 pencils

only 1,000?
I would have thought it much higher to justify a campaign

sold's picture
sold
3219 pencils

i was about to say... totally agree.

jazarah's picture
jazarah
1262 pencils

totally agree...

darth_darkcape's picture
darth_darkcape
100 pencils

yeah... 1,000 woman out of 4 million... almost isn't worth a campaign... maybe a few flyers :)

SeanMartin's picture
SeanMartin

Hmm.

Is there some percentage-of-the-population tipping number that makes a campaign viable?

Last year, the number of folks living with HIV/AIDS represented an even smaller percentage of the US population than what's described here. By your thinking, all we really needed was a few post-it notes on telephone poles, and that should have taken care of the whole public awareness matter. But of course instead we got quite a few public service announcements in the various media, even some award-winning campaigns. I worked on one myself, for the State of New York, back in the late 70s when all of this was first kicking up.

I'm curious. What *does* it take for something like this to merit sufficient attention on your part to make it worth the creative and production effort that went into these ads -- and any collateral that accompanied it?

maniv's picture
maniv
6 pencils

good. very good. and whats more surprising is the fact, it is not a a third world country but switzerland... not easy to believe.. maniv.

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