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Terre des Femmes: Home sweet home, 1
More than 1000 women live as prisoners in Switzerland. Stop forced marriages.
Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Art Directors: Thomas Berger, Florian Beck
Copywriters: Roland Wetzel, Florian Birkner, Johannes Jost
Photographer: Thomas Berger
Published: December 2007
Comments
Hmmm. Forced marriage means that women can´t leave home or that they can´t choose theyr husbands?
Cool for locked womens, a piece of shit for forced marriages.
I think it's a great concept. No need to be literal - we get the idea perfectly.
Plus I had no idea that sort of thing happened in Switzerland!
Yeah muxa youre being too literal. Sound like an account person.
The message comes across perfectly
these days we have a lot of ads with houses redesigned via Photoshop. With no windows, with distorted windows, with windows making faces etc etc...
http://www.joelapompe.net / Facebook : Joelapompe
No, i don´t get the "forced marriage idea". Only "my woman is my slave idea". Sounds pretty different to me.
WOW! I have an ad like that myself.
Look: http://www.ccsp.com.br/novo/pop_pecas.php?id=11092
It was an ad for a furniture brand.
http://augustocorreia.carbonmade.com
Nice approach, I think that you can replace one of them with a night shot. The text can be rewritten, to add drama. Good job!
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