Terranova Land Rover: Snake

Freelander 2 with panoramic sunroof.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: João Paz
Copywriter: Leandro Neves
Photographers: Pedro Gravatá / Stock archive
Other additional credits:
Digital retouching: Aderson Fagundes
Published: March 2009

19 comments

Guest's picture
Guest

Great!

Guest's picture
Guest

Haha!!! Love it.

TRICKY's picture
TRICKY
3950 pencils

i dont see panoramic

The man who stops advertising to save money is like the man who stops the clock to save time

maashookshee's picture
maashookshee
414 pencils

the ad is like be awear of me or you ganna face the consequences

Guest's picture
Guest

great art.
i love those greens.

Guest's picture
Guest

The ad just says sunroof. Not panoramic.

bknowlden's picture
bknowlden
3647 pencils

I love the ad, but the reality is showing a sunroof that someone has been ripped out of is a bad thing.

Guest's picture
Guest

I'd say thats a very good reason NOT to buy a landrover

Guest's picture
Guest

Sorry...i wont by that car in Brazil!!! this country is so dangerous that you can not drive with a open window in town...now even in the jungle...see the ad!
This is a "joke" ad, that's all.

Guest's picture
Guest

Entonces, no es tan conveniente tener 2 sunroof panorámicos.... me quedo con un vehiculo convencional...

Guest's picture
Guest

Totalmente de acuerdo, no se que tiene de chistoso un anuncio donde tu propio producto presenta una desventaja. Hay cosas de la vieja escuela que todavia deben aplicarse (y conste que no soy de ella).

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

jajajaja love it

Guest's picture
Guest
Guest's picture
Guest

the benefit of the car is going to death?

Guest's picture
Guest

Of course! "Buy this car and die!" What do you do for a living? Are you a junior marketing person who recently got an MBA? :-)

Guest's picture
Guest

did you try switching the head for the tail? it would seem more realistic wouldn't it, other than that I love it

Guest Commentator's picture
Guest Commentator
58 pencils

yeah... go beyond. love it. super

Guest's picture
Guest

Sensational

trueblue's picture
trueblue
2453 pencils

or maybe they're trying to say "see, if you had a panoramic sunroof you would see the danger from the trees"

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