Terra Travel: Routine sucks, Snow

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

63 comments

ricklongo's picture
ricklongo
1244 pencils

Freaking amazing. Cannes material.

ivan's picture
ivan

Yes, Brazil is the next capital of advertising.

Ivan Raszl, admin of AotW

Guest's picture
Guest

why next? isn't it already?

whitespace's picture
whitespace
1953 pencils

-_-...

Guest's picture
Guest

Brazil is the ex-new capital of advertising doing a come back.

Crystal Clear's picture
Crystal Clear
83 pencils

lol

Guest's picture
Guest

brazil is a country...

Spider's picture
Spider
289 pencils

next? It was and from time to time we still find some great things that comes from there but not like the 90´s. Today from South America, Argentina is the place that rules. Maybe tomorrow will be Mexico, Chile, Colombia...

elgrecones's picture
elgrecones
323 pencils

great great job...

one of the best i've seen here in a while...

icarodoria's picture
icarodoria
66 pencils

This is great!

Guest's picture
Guest

coolest thing i've seen in forever and a day.

Guest's picture
Guest

Freaking amazing. Cannes material.

Guest's picture
Guest

Cool!

Guest's picture
Guest

Wow!!!! Fantastic!

Guest's picture
Guest

winner campaing!!!!!!!!!!!!

Guest's picture
Guest

one of those "wished-i'ld- thought-of-it" ideas.
S.

premc's picture
premc
917 pencils

cool !!

radical

Guest's picture
Guest

Very nice. Maybe a Cannes short list.

Guest's picture
Guest
sirvan's picture
sirvan
29870 pencils

? Where's the dupe ?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

effortlessly brilliant!!!

Guest's picture
Guest

I love it!!!
=p

Emran Hayat's picture
Emran Hayat
832 pencils

simple & direct.. nice 1

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

very good job!!

Guest's picture
Guest

fantastic !! sure winner !

D_N_A's picture
D_N_A
121 pencils

Lovely

Guest's picture
Guest

nice!

advert2ad's picture
advert2ad
237 pencils

One of the best print works i have seen.
Amazing...

-Sandy.

-Cheers,
Sandy

Guest's picture
Guest

This campaign proofs like no othe: Print is still alive!

patUDAY's picture
patUDAY
436 pencils

L O V E L Y.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest
Wordnerd's picture
Wordnerd
6660 pencils

Sorry, but please shut up. how is this the same?!

Guest's picture
Guest

concept is different, client is different, , but yes, the idea remains the same.

Guest's picture
Guest

lol - if i use words, it´s the same coz other ads use words? and btw, that ad is way too simple

Guest's picture
Guest

This is the best campaign i've seen on here in a while. Super smart concept, really simple execution. Perfect. I'd expect nothing less from DDB Brazil. Another awarding winning piece and some pencils to add to the shark tank (At least that's where I heard they go).

Guest's picture
Guest

Nice concept and execution, but if would be student or small agency work, no one would like it, because this concept has already done, like was showed. That's basicly the same thing. I'm not saying DDB copied it, but for this reason, this campaign isn't so geniously. 7/7

copywriter.txt's picture
copywriter.txt
828 pencils

I never saw so much guests here at AOTW.
By the way, nice work.
No need of self-praise.

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

cool

Guest's picture
Guest

it's pretty obvious the creatives were posting on their own work. multiple times. the ads are ok. but nowhere near amazing.

fedric's picture
fedric
39 pencils

ok

Crystal Clear's picture
Crystal Clear
83 pencils

Bravo!

roby's picture
roby
65 pencils

It´s good, but not that great. This idea is no longer new.

Guest's picture
Guest

great campaign!!!!

Guest's picture
Guest

great campaign!!!!

Guest's picture
Guest

Feito. A DM9 não cansa de chupar. Devem estar com a boca doendo.

Guest's picture
Guest

a inveja e uma merda!

Guest's picture
Guest

não, copiar é uma merda.
e não é a primeira vez:
Cartaz que brilho no escuro – Master (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=23749

Cartaz que brilha no escuro – DM9
http://www.ccsp.com.br/novo/pop_pecas.php?id=25385

Lugar pra grudar moedas e ajudar com doações – Bronx (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=28032

Lugar pra grudar moedas e ajudar com doações – DM9
http://www.brainstorm9.com.br/2009/04/02/wwf-moedas/

theanc's picture
theanc
2781 pencils

Brilliant. Outstanding concept and art direction.

Guest's picture
Guest

fantasticio!!!!!!!!!!!!
ta lindo e inteligente.
sensacional
Nico.

Guest's picture
Guest

so nice,
well done guys!

Guest's picture
Guest

muy bueno!!!!!

Guest's picture
Guest

good stuff

Guest's picture
Guest

genial muito bom mesmo!!!!

Guest's picture
Guest

Essa DM9 é uma bosta mesmo!!

Guest's picture
Guest

honesto...

_yan_'s picture
_yan_
163 pencils

A strong contender.

Guest's picture
Guest

great idea

Tejónidas's picture
Tejónidas
244 pencils

great!!
inception!!

tour-operators's picture
tour-operators
6 pencils

Nice one...
dont have too explain too much, very well executed

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Memorable idea.

MattValenzuela's picture
MattValenzuela
212 pencils

freakin amazing and good. a big yes for this.

Sverdlychenko's picture
Sverdlychenko
12 pencils

So true )

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