Terra Travel: Architect
Catch your breath.
Terra Travel.
terra.com.br/turismo
Advertising Agency: DDB, Sao Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Directors: Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Art Director: Gustavo Victorino
Account Executives: Ricardo Zanella, Karen Fuoco, Camila Gertner
Copywriter: Otavio Schiavon
Photographer: Fernando Zuffo
12 Comments
Love the approach, but the green water feels 'swampy' and uninviting.
Love it. But what if my idea of a holiday is scuba diving? :)
Agree.. green water...
nice work, interesting
Very very good idea...
Who you go call? Ghostbusters!
Kidding! Great stuff.
i love the idea/metaphor behind this. from an art pov, color theory and final art should be explored more.
Does anyone know where this ad first appeared? (i.e. a newspaper, magazine, etc?) Thanks!!!
I also agree with the water color,too murky green. Also the pants are too dark. It's all you see at first glance. Bubbles are a bit cut/paste quality. I like the idea a lot. it is original and still works even if you are a diver :-)
Like the idea
Premiumgids.nl, specialized in relatiegeschenken and oranje artikelen
The biggest criticism I have is that the human figure (and the accessories in the water) could be larger. That would make it easier to identify what he/she/it is and what they are supposed to represent. Actually the island could be larger as well. Admittedly the ad will be larger in most print applications, but they still seem too small. Other than that the ad is very effective in getting it's message across. People are literally drowning in their work, and vacations allow them to come up for air. Effective concept.
So what about the travelers that don't know how to swim? This ad doesn't look too inviting to me, I like water but I never learned to swim, the thought of deep water scares me even now.
Israel tours