Terra Soulmate: Cupido, sea

The love of your life won't get away.
Terra Soulmate. The dating site that really works.

Advertising Agency: DDB, Brazil
Creative Directors: Julio Andery, Rodolfo Sampaio, Felipe Cama
Art Directors: Christiano Neves, Rodrigo Tórtima
Copywriters: Antero Neto, Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

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9 comments

Bye's picture
Bye
1468 pencils

These are the nicest print ads I've seen in a good while, also because it's for such a mundane service.

everartz's picture
everartz
7611 pencils

are the Brazilians part of our earthly thinking people?... guess not.. GODS!
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Everartz

| Everartz |

DarkSide's picture
DarkSide
1068 pencils

Really Great art.
Regular Idea for a dating site, cupids are a first thought.

consolidated.db's picture
consolidated.db
538 pencils

geez louise, tough crowd - cupids might be first thought, but not cupids going thru bootcamp.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I don't think I've seen cupids going through bootcamp basic training before. But, I HAVE seen very similar "bootcamp ideas" for a number of different advertisers before talking about their unequaled, incomparable service, too. Car dealers, a certain famous pizza store chain, even one political ad... So, the idea is not anything new here.

I do like the image, though.

gonzohj's picture
gonzohj
103 pencils

Campaign info:

Agency: DDB Brasil
Creative Directors: Julio Andery, Rodolfo Sampaio & Felipe Cama
Art Directors: Christiano Neves & Rodrigo Tórtima
Copywriters: Antero Neto & Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Mr. R's picture
Mr. R
80 pencils

like this one as well.

shades's picture
shades
78 pencils

kinda expected idea.....totally unexpected execution...reallly sweet art doods.

reactor's picture
reactor
294 pencils

Looking at this campaign is like biting into a fresh apple. Art- direction makes all the difference.

Reactor

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