Terra Soulmate: Cupido, land

The love of your life won't get away.
Terra Soulmate. The dating site that really works.

Advertising Agency: DDB, Brazil
Creative Directors: Julio Andery, Rodolfo Sampaio, Felipe Cama
Art Directors: Christiano Neves, Rodrigo Tórtima
Copywriters: Antero Neto, Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

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23 comments

Sourgirl's picture
Sourgirl
40 pencils

Very nice art direction! Very nice!

ivan's picture
ivan

Love the detail, like the sweat and the dramatic clouds.

Ivan Raszl, admin of AotW

jonybeta's picture
jonybeta
364 pencils

JA! Nice. Good art direction.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

chinaski's picture
chinaski
949 pencils

too much reflection on the arrow bag and the arm. and it's obvious that the reflection isn't caused by the sun. it's that of a studio light's. this fault makes the picture much less realistic. plus, there shouldn't be any reflection on the boy behind the wooden table, if we consider the angle of the sun.
very bad photograph.

Bye's picture
Bye
1468 pencils

"this fault makes the picture much less realistic."
Are you serious?

chinaski's picture
chinaski
949 pencils

I'm serious. It doesn't look natural. The lighting is wrong.

Davosk's picture
Davosk
4833 pencils

You don't know what you're talking about chinaski, we're looking at cupids here not construction workers. If anything, these touches enhance the image 200%. Show us that your work is superior to this before making dumb comments like that.
This is superb work.

chinaski's picture
chinaski
949 pencils

"we're looking at cupids here not construction workers"
Sorry, then the lights and all the glowing can be wrong. And you call yourself an art director...

djakuza's picture
djakuza
517 pencils

oh c'mon chinaski. poor comment! Yes it's not 100% perfect, but very lovley detailed und dramaticly staged. Very nice motives, but i think they should make a third motive, about shooting and aiming with their arrows and stuff... could be also very nice!

chinaski's picture
chinaski
949 pencils

are we looking at different pictures or what? can somebody explain me how the back of climbing cupid can glow from a direct source of light (even the saturation of the light is wrong because it's a setting sun), where he is facing the sun (behind the wooden wall).

castrop's picture
castrop
12 pencils

like it

FlyingDogs's picture
FlyingDogs
968 pencils

Sweet!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

republique's picture
republique
82 pencils

absolutely beautiful!

picktokyo's picture
picktokyo
1404 pencils

Old idea, great great art direction

gonzohj's picture
gonzohj
103 pencils

Campaign info:

Agency: DDB Brasil
Creative Directors: Julio Andery, Rodolfo Sampaio & Felipe Cama
Art Directors: Christiano Neves & Rodrigo Tórtima
Copywriters: Antero Neto & Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

slim's picture
slim
1047 pencils

Call me cynical, but art direction this good for an obscure dating service makes me think it's aimed at judges more than consumers.

copywriter.txt's picture
copywriter.txt
828 pencils

Cynical! ;)

Slim, this ads are made for the dating service of Terra, one of the majors sites of Brazil.

PS: Terra won Cannes last year also.

Malala's picture
Malala
295 pencils

Art Directors! well done.

mondo's picture
mondo
142 pencils

very god!!!!

Mr. R's picture
Mr. R
80 pencils

Agree i like it.

obladis's picture
obladis
298 pencils

It's one of the best art direction i saw this year. Amazibng guys. Great idea, great art direction, great work. Congratulations. Note:10!

sold's picture
sold
3219 pencils

fantastic

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