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Routine sucks, Snow

Agency: 
Published/Aired: 
May 2009
Description: 

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

Comments (63)

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Highest Rated

Sverdlychenko's picture
Sverdlychenko
Activity Score 12

So true )

ricklongo's picture
ricklongo
Activity Score 1244

Freaking amazing. Cannes material.

ivan's picture
ivan

Yes, Brazil is the next capital of advertising.

Guest's picture
Guest

why next? isn't it already?

whitespace's picture
whitespace
Activity Score 1953

-_-...

Guest's picture
Guest

Brazil is the ex-new capital of advertising doing a come back.

Crystal Clear's picture
Crystal Clear
Activity Score 83

lol

Guest's picture
Guest

brazil is a country...

Spider's picture
Spider
Activity Score 301

next? It was and from time to time we still find some great things that comes from there but not like the 90´s. Today from South America, Argentina is the place that rules. Maybe tomorrow will be Mexico, Chile, Colombia...

elgrecones's picture
elgrecones
Activity Score 323

great great job...

one of the best i've seen here in a while...

icarodoria's picture
icarodoria
Activity Score 66

This is great!

Guest's picture
Guest

coolest thing i've seen in forever and a day.

Guest's picture
Guest

Freaking amazing. Cannes material.

Guest's picture
Guest

Cool!

Guest's picture
Guest

Wow!!!! Fantastic!

Guest's picture
Guest

winner campaing!!!!!!!!!!!!

Guest's picture
Guest

one of those "wished-i'ld- thought-of-it" ideas.
S.

premc's picture
premc
Activity Score 917

cool !!

radical

Guest's picture
Guest

Very nice. Maybe a Cannes short list.

Guest's picture
Guest
sirvan's picture
sirvan
Activity Score 29860

? Where's the dupe ?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

effortlessly brilliant!!!

Guest's picture
Guest

I love it!!!
=p

Emran Hayat's picture
Emran Hayat
Activity Score 832

simple & direct.. nice 1

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

very good job!!

Guest's picture
Guest

fantastic !! sure winner !

D_N_A's picture
D_N_A
Activity Score 121

Lovely

Guest's picture
Guest

nice!

advert2ad's picture
advert2ad
Activity Score 237

One of the best print works i have seen.
Amazing...

-Sandy.

-Cheers,
Sandy

Guest's picture
Guest

This campaign proofs like no othe: Print is still alive!

patUDAY's picture
patUDAY
Activity Score 436

L O V E L Y.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest
Wordnerd's picture
Wordnerd
Activity Score 6692

Sorry, but please shut up. how is this the same?!

Guest's picture
Guest

concept is different, client is different, , but yes, the idea remains the same.

Guest's picture
Guest

lol - if i use words, it´s the same coz other ads use words? and btw, that ad is way too simple

Guest's picture
Guest

This is the best campaign i've seen on here in a while. Super smart concept, really simple execution. Perfect. I'd expect nothing less from DDB Brazil. Another awarding winning piece and some pencils to add to the shark tank (At least that's where I heard they go).

Guest's picture
Guest

Nice concept and execution, but if would be student or small agency work, no one would like it, because this concept has already done, like was showed. That's basicly the same thing. I'm not saying DDB copied it, but for this reason, this campaign isn't so geniously. 7/7

copywriter.txt's picture
copywriter.txt
Activity Score 828

I never saw so much guests here at AOTW.
By the way, nice work.
No need of self-praise.

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
Activity Score 29

cool

Guest's picture
Guest

it's pretty obvious the creatives were posting on their own work. multiple times. the ads are ok. but nowhere near amazing.

fedric's picture
fedric
Activity Score 39

ok

Crystal Clear's picture
Crystal Clear
Activity Score 83

Bravo!

roby's picture
roby
Activity Score 65

It´s good, but not that great. This idea is no longer new.

Guest's picture
Guest

great campaign!!!!

Guest's picture
Guest

great campaign!!!!

Guest's picture
Guest

Feito. A DM9 não cansa de chupar. Devem estar com a boca doendo.

Guest's picture
Guest

a inveja e uma merda!

Guest's picture
Guest

não, copiar é uma merda.
e não é a primeira vez:
Cartaz que brilho no escuro – Master (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=23749

Cartaz que brilha no escuro – DM9
http://www.ccsp.com.br/novo/pop_pecas.php?id=25385

Lugar pra grudar moedas e ajudar com doações – Bronx (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=28032

Lugar pra grudar moedas e ajudar com doações – DM9
http://www.brainstorm9.com.br/2009/04/02/wwf-moedas/

joelapompe's picture
joelapompe
Activity Score 3830

great one! love it

theanc's picture
theanc
Activity Score 2783

Brilliant. Outstanding concept and art direction.

Guest's picture
Guest

fantasticio!!!!!!!!!!!!
ta lindo e inteligente.
sensacional
Nico.

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