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Routine sucks, Field

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by DDB, Brazil for Terra, within the category: Transport.

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

Comments (52)

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Highest Rated

bembridge's picture
bembridge
Activity Score 72

This really "pops" and has stopping power.... and captures the idea and imagination that travel gives people great. Lots of fun !

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

Guest's picture
Guest

Really god job.

ginu's picture
ginu
Activity Score 140

god?

Guest's picture
Guest

So true!

sirvan's picture
sirvan
Activity Score 29860

Fabulous... but I think the line could be better. Perhaps a translation thing?

+++

"I love some things, and don't love some other things."

ADebutant's picture
ADebutant
Activity Score 266

definitely an insight with some human truth. love the style (especially the trees)

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

those bubbles remind me of the ass-bubbles my cow produces, till she comes home.

Gualcor's picture
Gualcor
Activity Score 978

cool

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Great campaign!!!!!!

;)

Guest's picture
Guest

very very nice. is the BBDO alka seltzer work rubbing off already? it's vaguely similar in execution, but still a GREAT campaign

Guest's picture
Guest

excelente campanha.
conceito verdadeiro.
linda ilustracao.
parabens tchurma!!!!!!!!

Guest's picture
Guest

¡¡¡¡¡¡de puta madre!!!!!!

premc's picture
premc
Activity Score 917

wow !! 8/10

radical

Guest's picture
Guest

It´s nice, illustration is lovely, but not a Cannes contender. Let's stay on the ground people.

ricklongo's picture
ricklongo
Activity Score 1244

Seeing how DM9DDB Brazil has won Agency of the Year two times at Cannes, I don't see what you mean by "stay on the ground".

Guest's picture
Guest
Guest's picture
Guest

simply brilliant!!!

tantrik_indian's picture
tantrik_indian
Activity Score 953

nice one

~~this paranoid survived!~~

Guest's picture
Guest

B R I L H A N T ! ! !

Guest's picture
Guest

Awesome !!!

Guest's picture
Guest

Good ads. very true insight. brings a smile

Guest's picture
Guest

Very clever!!!!!!
I love it

Guest's picture
Guest

Very clever!!!!!!
I love it

D_N_A's picture
D_N_A
Activity Score 121

Amazing!

manga's picture
manga
Activity Score 111

sooo true insight
great execution

sush's picture
sush
Activity Score 564

not bad at all

sue

talkingisfree's picture
talkingisfree
Activity Score 2712

Really nice campaign. Simple, and true.

advert2ad's picture
advert2ad
Activity Score 237

Hats off to creative directors out there....
Kudos to the team.

-Sandy.

-Cheers,
Sandy

patUDAY's picture
patUDAY
Activity Score 436

S I M P L Y L O V E L Y.

UDAYpatwardhan@+91 22 98206 54722

tridipnandi's picture
tridipnandi
Activity Score 220

lovely concept ...nice art

karan raghav's picture
karan raghav
Activity Score 210

amazing idea

Guest's picture
Guest
Punch's picture
Punch
Activity Score 612

No estoy de acuerdo contigo. Pueden ser iguales los recursos graficos, pero los conceptos son distintos. Yo no le restaría mérito a esta propuesta. Me parece que tiene una excelente vuelta. La gente que vive en la ciudad desea estar en el campo, y la gente del campo en la ciudad. Está buenísimo. Es un insight original. En el caso de LOST la estrategia apunta a darle otro valor a la idea de estar en el paraiso. No puedes confundir concepto con recurso visual.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

crap comments are overdone!

joelapompe's picture
joelapompe
Activity Score 3837

yeah same idea, but it's done far better this time! It looks completely different anyway. They really added so much creative value to it...

Guest's picture
Guest

Wow! I'm love it

Guest's picture
Guest

I feel so pathetic when I see an art director who is an illustrator at the same time. It's scary.
I can barely draw, myself.

hari.'s picture
hari.
Activity Score 375

great ad

Guest's picture
Guest

ya did good, kid. real good.

Guest's picture
Guest

FUCKING GREAT!
WELL DONE.

Guest's picture
Guest

wow!
amazing!

Guest's picture
Guest

fantastic! great job!

Guest's picture
Guest

genial!!!!!

Guest's picture
Guest

fucking good

Guest's picture
Guest

yes!!!!=)

Guest's picture
Guest

the one publicis did is obviously much better. greater insight.
and what about that ilustration? the trees look like basic photoshop tryouts

_yan_'s picture
_yan_
Activity Score 162

I agree It's similar to the AXN ad, but here the execution is way better. And the travel theme is much clear than the Lost one. I know it's unfair, but this one has some serious chances at festivals.

jeann's picture
jeann
Activity Score 107

this is so so true! well, it seems like the ad did reach out to its two distinctive group of target audience effectively. (: nice one!

Guest's picture
Guest

what is the meaning of drawing?

Guest's picture
Guest

Really fantastic! great job!

www.Designersofworld.com

Guest's picture
Guest

great work

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