Roach Chip

Agency Network: 
September 2010

Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch.  This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth.  It's easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, "get to them before they get to you."

Print advertisment created by Publicis, United States for Terminix, within the category: House, Garden.

Get to them before they get to you

Advertising Agency: Publicis Dallas, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss

Comments (12)

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Highest Rated

Abeer Ak's picture
Abeer Ak
Activity Score 2

Nice.... Disgustingly Appealing

Anonymous Author's picture
Anonymous Author
Activity Score 1541


Write a wise saying and your name will live forever – Anonymous.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kinda first thought.
Expensive first thought.

The Jobless Writer
Will Think for Salary

atb2005's picture
Activity Score 13557

Nice approach. In reality, you won't find a cockroach in a bowl of "yellow gold potatoes".

mmackinven's picture
Activity Score 1608
Dzsoi's picture
Activity Score 8532

Oh my, these are even better speaking of art direction.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not really anything special and looks like it's been a rip anyway.

andyStock's picture
Activity Score 666

I like it.

Abeer Ak's picture
Abeer Ak
Activity Score 2

Nice.... Disgustingly Appealing

satrianee's picture
Activity Score 3748

It's nice to see a different approach to a bug poison ad. Always enjoyed layered applications.

bobby666's picture
Activity Score 1460

nice idea but has been used for other categories by many brands and for public service communication, too. still i like it.

elyoshiro's picture
Activity Score 546

done many times

aRianna_.'s picture
Activity Score 281

I think the copy makes this ad. "Crisp & dip"
Imaging having a bite of that cockroach! euuughhh!!! hahaha Get ME one of those TERMINIX please!