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Roach Chip

Agency: 
Published/Aired: 
September 2010
Description: 

Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch.  This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth.  It's easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, "get to them before they get to you."

Get to them before they get to you

Advertising Agency: Publicis Dallas, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss

Comments (12)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8129

Oh my, these are even better speaking of art direction.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Marvellous.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kinda first thought.
Expensive first thought.

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13561

Nice approach. In reality, you won't find a cockroach in a bowl of "yellow gold potatoes".

mmackinven's picture
mmackinven
Activity Score 1608
Dzsoi's picture
Dzsoi
Activity Score 8129

Oh my, these are even better speaking of art direction.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not really anything special and looks like it's been a rip anyway.

andyStock's picture
andyStock
Activity Score 666

I like it.

Abeer Ak's picture
Abeer Ak
Activity Score 2

Nice.... Disgustingly Appealing

satrianee's picture
satrianee
Activity Score 3748

It's nice to see a different approach to a bug poison ad. Always enjoyed layered applications.

bobby666's picture
bobby666
Activity Score 1460

nice idea but has been used for other categories by many brands and for public service communication, too. still i like it.

elyoshiro's picture
elyoshiro
Activity Score 546

done many times

aRianna_.'s picture
aRianna_.
Activity Score 281

I think the copy makes this ad. "Crisp & dip"
Imaging having a bite of that cockroach! euuughhh!!! hahaha Get ME one of those TERMINIX please!

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