Terminix: Roach Chip

Get to them before they get to you

Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch.  This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth.  It's easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, "get to them before they get to you."

Advertising Agency: Publicis Dallas, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss
Published: September 2010

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12 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Marvellous.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture
Roger Keynes
5497 pencils

Kinda first thought.
Expensive first thought.

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

Nice approach. In reality, you won't find a cockroach in a bowl of "yellow gold potatoes".

Dzsoi's picture
Dzsoi
5114 pencils

Oh my, these are even better speaking of art direction.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Not really anything special and looks like it's been a rip anyway.

andyStock's picture
andyStock
666 pencils

I like it.

Abeer Ak's picture
Abeer Ak
2 pencils

Nice.... Disgustingly Appealing

satrianee's picture
satrianee
3748 pencils

It's nice to see a different approach to a bug poison ad. Always enjoyed layered applications.

bobby666's picture
bobby666
1460 pencils

nice idea but has been used for other categories by many brands and for public service communication, too. still i like it.

elyoshiro's picture
elyoshiro
543 pencils

done many times

aRianna_.'s picture
aRianna_.
281 pencils

I think the copy makes this ad. "Crisp & dip"
Imaging having a bite of that cockroach! euuughhh!!! hahaha Get ME one of those TERMINIX please!

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