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Candies from outer space

Agency Network: 
Published/Aired: 
August 2013
Description: 

Print advertisment created by McCann, Israel for Tent'a, within the category: Confectionery, Snacks.

We come in pieces.

Advertising Agency: McCann Boutique, TLV, Israel
Creative Director: Tal kamiabi
Art Director: Liran Elias
Copywriter: Amit Dana
Illustrator: Anna Rosenblum

Comments (11)

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Micah1221's picture
Micah1221
Activity Score 202

A good effort was put into the visual. I like the "We come in pieces" copy. Unfortunately, people have no idea what makes this candy/brand unique or tasty and the humor fails to make up for that.

pencilhead's picture
pencilhead
Activity Score 231

lol i like it

certaintly's picture
certaintly
Activity Score 3994

ends up being just a silly pun

Inkwell's picture
Inkwell
Activity Score 148

I look forward to the inevitable "Take me to your eater" follow-up.

certaintly's picture
certaintly
Activity Score 3994

lol

kleenex's picture
kleenex
Activity Score 49606

Cute...

Owolawi's picture
Owolawi
Activity Score 1534

Looks visually pleasing,but the pun might be lost on a lot of people.

stewie's picture
stewie
Activity Score 98

funny, like it

jackblack's picture
jackblack
Activity Score 2357

Kind of silly and fun.

Rashamkol's picture
Rashamkol
Activity Score 9

K.I.S.S

Jase Corbs's picture
Jase Corbs
Activity Score 56

All that super advanced Alien gummy bear technology, travelling for eons of time and unprecedented light years away from earth.

Just to be eaten. As sacrifice. For the greater good of Tent'a's home-world.
What a horrific story this could actually be.

I think it is done this way because they thought of their slogan first, and then followed up with the visual component to suit their slogan.
It's not supposed to be done that way...

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