16 comments

rubberstamp's picture
rubberstamp
66 pencils

i love the illustrations... very cool!

nish's picture
nish
96 pencils

I love the copy...very hot!

viral fever's picture
viral fever
30 pencils

nish you are a friggin idiot. the onbly reason this campaign is online here is the illustrations. what's so hot with the copy?

drunk dave's picture
drunk dave
1066 pencils

Sarcasm always gets lost in type.

ivan's picture
ivan

we've got a wide range of smilies to express things, but none of them are applicable to sarcasm. ;) <- This one is the closest.

Ivan Raszl, admin of AotW

nish's picture
nish
96 pencils

Ivan, please do introduce some.

ivan's picture
ivan

Ivan Raszl, admin of AotW

nish's picture
nish
96 pencils

Thanks.

nish's picture
nish
96 pencils

First thing: I don't ususally go around and ask 'why this campaign is online?'
Second thing: Don't get very serious. My comment was just a take on that of rubberstamp.
Third thing: (Me being a friggin idiot.) Why state the obvious?
Fourth thing: I don't think the copy is bad at all.
Final thing: Bye

saman's picture
saman
50 pencils

Hey, easy VIRAL FEVER we are here to give comments to learn somthing
I think you are really viral fever, so stay calm and just write somthing
useful.

sold's picture
sold
3219 pencils

art direction is cool, but let me ask: what this illustrations are saying? is just to be cute? without a comunication subject? just 'art'?
well, i think art direction in AD has to have comunicates elements, not just to make AD "cool", beaty, cute, whatever.
the copy is just normal.
i bet this team can do better jobs.

gbroom's picture
gbroom
6 pencils

I think the art direction in this AD says : "Hey, man... we are from your world, SURF.". I like it, prety cool.

the_ashlands's picture
the_ashlands
1394 pencils

i feel the typography could use a complete overhaul...it's a chore to decipher that text! Also, in my opinion, the illustration is so-so at best. It has some surf board and sea creature traits worked into the details but nothing outstanding.

Desi's picture
Desi
1052 pencils

Nice design.

ryanfluet's picture
ryanfluet
105 pencils

That font is flat out AWFUL. i do not like.

pavidyanath's picture
pavidyanath
12 pencils

cheers to Gilberto Barros .. Great Illustration and Art Direction.

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