Templex Tempered Glass: Football

Advertising Agency: Feedback, Lima, Peru
Creative Directors: Martín Matos, Holman Ciudad
Art Director: Luis Chávez
Copywriter: Martín Matos
Planner: Fernando Sattler
Retoucher: Rodrigo Cortez
Photographer: Juan Viacava
Published: September 2012


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

this is good of all of them

Love creating ads..

kaustubhmax's picture
55 pencils

to the point....nice work

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's glass that keeps the sound within? I don't get the visual then.

Nike Diesel's picture
Nike Diesel
13389 pencils

Tempered glass is a type of glass which is stronger compared with normal glass.
I don't get your "sound" comment...

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Ah, I just thought this was about 'sound-proof' windows.

karmacoin's picture
688 pencils

dude, are u serius? ball marks on the glass, soccer player kid, glass in one piece... got it?

niceidea's picture
133 pencils

Why is the boy sad? Shouldn't he be happy?

Nike Diesel's picture
Nike Diesel
13389 pencils

Some children play rough and like to break things, especially windows ;)

niceidea's picture
133 pencils


robthelad's picture
120 pencils

Good ad, instant message.

dnyanesh's picture
115 pencils


Temple's picture
10780 pencils

Nice. It's good to see a print ad with a concept, and not the usual "X resembles Y" in the eye of the art director.

vote4pedro's picture
4601 pencils

Not believable for me. I didn't know a single kid growing up that intentionally tried to break windows. I once broke one by accident and was terrified.

robthelad's picture
120 pencils

The ad is creative not literal, the visual delivers the message, not the truth.

P-syco's picture
267 pencils

Por qué el niño triste?

kleenex's picture
33776 pencils

I love the ads.

alishahid99's picture
13 pencils


Roots's picture
8 pencils

I do not like the formula, is so good that ...
Good art direction

rastaparta's picture
158 pencils

seems like the kid was trying to brake the glass many times!!! is that view correct?!? if so, the concept is wrong and suggests that kids are purposely mean!!

the other pieces of the campaign are far way better than this one because they are more natural!!... kids are upset because THE BROKE THEIR TOYS agains the glass. they are more concerned with the fact that they broke their source of amusement!

that's what makes sense to me in this campaign.

andylefty's picture
4539 pencils

very good point. I didn't see that in the other two.
This does seem the odd one out now.

imagineit's picture
552 pencils

love this ad!

invinciblemoon's picture
5 pencils

The little boy doesn't need to be in the picture for this to still work.

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