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Football

Agency: 
Published/Aired: 
September 2012
Description: 
Advertising Agency: Feedback, Lima, Peru
Creative Directors: Martín Matos, Holman Ciudad
Art Director: Luis Chávez
Copywriter: Martín Matos
Planner: Fernando Sattler
Retoucher: Rodrigo Cortez
Photographer: Juan Viacava

Comments (22)

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Highest Rated

invinciblemoon's picture
invinciblemoon
Activity Score 5

The little boy doesn't need to be in the picture for this to still work.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

this is good of all of them

Love creating ads..

kaustubhmax's picture
kaustubhmax
Activity Score 55

to the point....nice work

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's glass that keeps the sound within? I don't get the visual then.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

What???
Tempered glass is a type of glass which is stronger compared with normal glass.
I don't get your "sound" comment...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Ah, I just thought this was about 'sound-proof' windows.

karmacoin's picture
karmacoin
Activity Score 688

dude, are u serius? ball marks on the glass, soccer player kid, glass in one piece... got it?

niceidea's picture
niceidea
Activity Score 133

Why is the boy sad? Shouldn't he be happy?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Some children play rough and like to break things, especially windows ;)

niceidea's picture
niceidea
Activity Score 133

cool

robthelad's picture
robthelad
Activity Score 120

Good ad, instant message.

dnyanesh's picture
dnyanesh
Activity Score 115

ok

Temple's picture
Temple
Activity Score 11337

Nice. It's good to see a print ad with a concept, and not the usual "X resembles Y" in the eye of the art director.

vote4pedro's picture
vote4pedro
Activity Score 4601

Not believable for me. I didn't know a single kid growing up that intentionally tried to break windows. I once broke one by accident and was terrified.

robthelad's picture
robthelad
Activity Score 120

The ad is creative not literal, the visual delivers the message, not the truth.

P-syco's picture
P-syco
Activity Score 267

Por qué el niño triste?

kleenex's picture
kleenex
Activity Score 43397

I love the ads.

alishahid99's picture
alishahid99
Activity Score 13

Wonderful

Roots's picture
Roots
Activity Score 8

I do not like the formula, is so good that ...
Good art direction

rastaparta's picture
rastaparta
Activity Score 158

seems like the kid was trying to brake the glass many times!!! is that view correct?!? if so, the concept is wrong and suggests that kids are purposely mean!!

the other pieces of the campaign are far way better than this one because they are more natural!!... kids are upset because THE BROKE THEIR TOYS agains the glass. they are more concerned with the fact that they broke their source of amusement!

that's what makes sense to me in this campaign.

andylefty's picture
andylefty
Activity Score 4535

very good point. I didn't see that in the other two.
This does seem the odd one out now.

imagineit's picture
imagineit
Activity Score 550

love this ad!

invinciblemoon's picture
invinciblemoon
Activity Score 5

The little boy doesn't need to be in the picture for this to still work.

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