Telephone

Help is close. Call 0637518261

The Pink Line helps and supports women being victims of violence and abuse.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci, Juan Carlos Rodriguez
Art Directors: Arturo Vittorioso, Clarissa Biaggi
Copywriter: Jorg Riommi
Photographer: Giuseppe Di Vita

Published: 
March 2007

13 comments

B128's picture
B128
392 pencils

I like...

Although on the other hand it looks like the bad guy is watching you through the holes. Spooky.

JTW926's picture
JTW926
184 pencils

i definately agree...kind of creepy, although, it grabs you, and works really well

Stigset's picture
Stigset
1454 pencils

good idea ! maybe it woud be less spooky if it was in pink and not in black (but then again maybe it would be less serious)

Arisca's picture
Arisca
164 pencils

The horror! It doesn't convey any idea or imminence of rescue or hope, but rather seclusion and agony. Instead of opening it up they portray confinment. And is it just the ads that pop around here or italian adv. is just plain awful?

mrtalented's picture
mrtalented
2171 pencils

peeping hole + phone holes = help line?

weird logic, creepy art direction, fair concept.

otto54's picture
otto54
381 pencils

i like that, clever and stight on the problem.

Saltsea's picture
Saltsea
321 pencils

Really poor and old-style.

matylski's picture
matylski
18 pencils

me gusta la idea! no se si es 100% clara para quien no le presta tanta atencion a los avisos publicitarios...pero me gusta!

jorge21's picture
jorge21
307 pencils

la idea esta buena pero tenia para ser explotada

karim27sept's picture
karim27sept
52 pencils

that's ok

Capitalist's picture
Capitalist
132 pencils

I really like the thought behind this...

brandsurgeon's picture
brandsurgeon
693 pencils

Nice thought... maybe if the holes were just a bit larger...

Most times, worst enemies used to be best friends...

Rog's picture
Rog
6082 pencils

Sold.

>>>> That's not an ad. THIS is an ad.

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