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Cyborg

Published/Aired: 
November 2009
Description: 

Faster online gaming.

Advertising Agency: Duval Guillaume
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Tom Berth
Art Director: Geert De Rocker
Account handling: Eveline Vincke, Sylvie Verbruggen
Strategic Planner: Tom Theys
Media Planner: Davy Caluwaerts
Art Buyer: Ingrid Deuss
Print Producer: Ingrid Deuss
Retouching: Pixco Antwerpen / The Living Room
Graphic designer: Pixco Antwerpen / The Living Room

Comments (14)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

there is more to net than just gaming

they could have done it through other routes too

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~ Quite obviously, I have gathered no moss ! ~

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, great ;p I'm sure computer kids will get it.

tirthomitro's picture
tirthomitro
Activity Score 2758

cooooooooool!!!!!

they showed me a picture & i laughed
dignity has never been photographed

JobstVonHeintze's picture
JobstVonHeintze
Activity Score 65

Like the unusual combination of a typical ingame graphic screenshot with the actual message of the client. Nice one.

pierrelastname's picture
pierrelastname
Activity Score 2869

forced

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Idea = thumbs up.

Execution = crap.

kylestebbins's picture
kylestebbins
Activity Score 77

too forced.

robot > game
status bar > speed

robot carrying status bar > faster game?

hmm...

Guest's picture
Guest

Poor execution - yes. Forced, not that much.

Your logic is flawed: I thnk the idea is that you can't fire, because it doesn't stream right(slow internet), ergo the loading bar, and not a shotgun. Kids should dig it.

To the point - the modeling is bad, the environment is ugly and the textures- repetitive. Overall the visual is not exciting or dramatic. Could we have an advancing enemy, suggesting the urgent need for a better internet connection?

silvi's picture
silvi
Activity Score 4172

I don´t think this is forced. Only execution is weak. Idea is good.

munirgee's picture
munirgee
Activity Score 454

IDEA IS GREAT!!!!!! I love it...

ranggamus's picture
ranggamus
Activity Score 53

I agree with Dzsoi, i'm an online war gamer myself, it's true. The idea is brilliant. But yes, the execution is crap, considering the online games now has a great 3D quality so eventhough the target is kid, for example, they do understand which artwork is good and which one is not, and this one is crap.

bobby666's picture
bobby666
Activity Score 1460

ok stuff. nothing great.

bobby666's picture
bobby666
Activity Score 1460

ok stuff. nothing great.

mcfly's picture
mcfly
Activity Score 50

Great idea and a great execution.

Don't listen to the no-bodies who don't get the art direction - it is right.

Less is more. If it was a busy image then the idea would be lost.

rolling.stone's picture
rolling.stone
Activity Score 2741

there is more to net than just gaming

they could have done it through other routes too

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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