Turkey & Sweden

October 2006
To Like please login or register

The lowest call rates to Turkey & Sweden

Advertising Agency: Young & Rubicam, Argentina

Comments (16)

Log in or register to post comments

Highest Rated

x_seeker's picture
2 Activity Scores

Sad story to learning one of the famous agencies working with a low cultured creative team.

While this ad trying to take some attention to its target audience, it makes a negative impression in all Turkish audience and more.

Also while creative team thinking that Osama Bin Laden is a common stereotyped for Turkish people, Im sure its really hard to find someone with this beard.

There are approximately 3.5million Turkish people are living outside of the Turkey. In this case I think Turkish market is also important for your client.
Because of weak research about your target groups Y&R gives a bad reputation to his brand Telefonica at least for its Turkish audience.

I'm pretty sure that Y&R creative team could use at least google...

By the way google this too pls "how americans see the world"..