Telefonica: Turkey & Sweden

The lowest call rates to Turkey & Sweden

Advertising Agency: Young & Rubicam, Argentina


whitespace's picture
1953 pencils

couldn't the eyes be a little less bloodshot? hahaha

ivan's picture

Is that the turkish or the sweedish blood?

Ivan Raszl, admin of AotW

sold's picture
3265 pencils

hey, that is something.
global tought, congratulations.

popdistortion's picture
1594 pencils

mmmhhhhh. what ever.

firat's picture
101 pencils

This is not a global thought. All of the Turkish people won't seem like Osama Bin Laden style. The fundamentalist part is exactly just like that. Long beards etc. If Y&R do the right job, they must learn what Turkish people seems like.

drunk dave's picture
drunk dave
1066 pencils

And all Swedes don't have oiled down short hair. That's why it's a stereotype of both groups so you can get the message immediately. Don't be so sensitive, they're not commenting on the type of people, just that the two countries have completely different looks.

JELLYGOOSE's picture
88 pencils

Ohh god. Before creating something with the nations, people and cultures try to learn more about them man. Cuz this doesn't fit into Turkish people sterotype. This is nothing more than the visual in you head. Your imagination. For your further works I can give you a few hints....which can be usefull for you.

Hints: In Turkey people don't travel with the camels.
In Turkey people don't use flying carpets for mass transportation.

ivan's picture

I agree. I've been to Turkey many times and the beard is not typical at all. Thick mustache yes, beard no.

Ivan Raszl, admin of AotW

salamandos's picture
1947 pencils

cool stuff!

nazan's picture
2 pencils

completely a stereotyped ad. we are not look like osama or any kind of Arabic.. come for vacation................... more research
less reaction.

drunk dave's picture
drunk dave
1066 pencils

Nobody is commenting about the japanese/scots etc. stereo type. Why? Damn those evil looking scots, japs and swedes.

the.adnerd's picture
160 pencils

this is fantastic

Magnum's picture
2 pencils

Wich part is Turkish? dont mix to Turkish and Kurdish..

Guest's picture

There is nothing about Ads. If you are an agency, you have to know what you are doing correctly. No correct information, No acceptable artwork!

Super Muhtar's picture
Super Muhtar
267 pencils


x_seeker's picture
2 pencils

Sad story to learning one of the famous agencies working with a low cultured creative team.

While this ad trying to take some attention to its target audience, it makes a negative impression in all Turkish audience and more.

Also while creative team thinking that Osama Bin Laden is a common stereotyped for Turkish people, Im sure its really hard to find someone with this beard.

There are approximately 3.5million Turkish people are living outside of the Turkey. In this case I think Turkish market is also important for your client.
Because of weak research about your target groups Y&R gives a bad reputation to his brand Telefonica at least for its Turkish audience.

I'm pretty sure that Y&R creative team could use at least google...

By the way google this too pls "how americans see the world"..

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