Telefónica Movistar: Shirt

On my way. Drop n @ the supermarket b4 arrivin. C u!
When driving, don´t use your mobile.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban barreiro
Art Director: Joaquín Rodríguez Frau
Copywriter: Germán La Gamma
Photographer: Tali Kilelman
Published: October 2010

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15 comments

Girlfireice's picture
Girlfireice
254 pencils

bad

suresh90's picture
suresh90
620 pencils

Not clear :(

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I have seen something like this before. Couldn't really find it though this Vodaphone one is somewhat similar:
http://adsoftheworld.com/media/print/vodafone_text_drive

Dzsoi's picture
Dzsoi
5269 pencils

I am with you Jack, the linked one is the same boosted with some visual creativity. This one here is just lame.

mireia's picture
mireia
309 pencils

this one's muuuch better!

Sdb's picture
Sdb
1364 pencils

Lack of thought..

jackblack's picture
jackblack
2261 pencils

Oh no, I didn't put on make up.

ronstr's picture
ronstr
140 pencils

It has some nice elements, I would say, not ending the whole sentence. because the hit will occur while texting, dunno, I would maybe 'beam' the txt message instead of the txt message being part of the sweater... still don't know... hey, but most of the time, my work don't end up on AOTW frontpage ;-)

Billoughsby's picture
Billoughsby
5091 pencils

The text definitely should not be printed on actual t shirt. It looks like a cheap out.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Chelsey Homan's picture
Chelsey Homan
90 pencils

Here I go again, liking things that everybody else hates. It's that it reminds me of looking down at a text message, looking up, looking down...the two have your attention and I think it's clever to merge them into one image for print. I agree though, the execution could have been better.

morse's picture
morse
15532 pencils

This idea is good, but it's been done better previously.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture
shahidali
4063 pencils

Surprised to see these comments above. I really liked it. From the message point of view, its clear. From the cut through point of view, its hard to avoid and from retention point of view, it strongly registers in mind. Well, we have to respect different views. Btw, Brilliant art direction. Gives me the feeling that the boy really got in front of a speeding car while doing this shoot.

shahid

shah wali jan's picture
shah wali jan
257 pencils

any body tell me what is this ?

Billoughsby's picture
Billoughsby
5091 pencils

Shah: It is an ad about the danger in texting on your cell phone while you drive.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

manumartin5's picture
manumartin5
1202 pencils

communication not clear.. it can be better.

But who did this previously, as I can see from the above comments?/

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