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Psycho-carrot

Published/Aired: 
December 2010
Description: 

They won't see it coming.
Tefal blender with silence plus technology

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Copywriter: Ido Maymon
Art Director: Idan Gilboa
VP Client Service: Gili Sasson
Account Supervisor: Nir Benesh
Account Executive: Adi Chefetz
Photoshop: Yaron Tzarfati

Comments (26)

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Highest Rated

raw tuna's picture
raw tuna
Activity Score 837

Clever :D

morse's picture
morse
Activity Score 17364

Fun idea. :D

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
suresh90
Activity Score 620

Nice idea !

reasonwhy's picture
reasonwhy
Activity Score 147

I LOVE IT !!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Not sure what annoys me most about this, given the wide range of choices. Is it that you can't really hand-blend a carrot? Or is it that it's about a silencer technology that isn't referred to? Or that they had to use a carrot because the only other 'tall fruit' is a banana and they couldn't risk being edgy?

Or is it just the fact that yet again someone's trying to squeeze their clumsy ideas into an ill-fitting and grossly overused cliche and hope that the audience will do their work for them?

whatthefudge's picture
whatthefudge
Activity Score 1266

I'd love to see some of your work, Mr. Nothing-on-AOTW-is-ever-good-enough-for-me.

Oh, and a carrot is not a fruit. It's a root vegetable.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Good point. Vegetable then. I'm still behind the rest of what I said. As for things not being good enough for me, the good stuff is. As for wanting to see my stuff? This isn't about my stuff.

Billoughsby's picture
Billoughsby
Activity Score 5144

But what about the Photoshop work?

;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Lol. I think every self-respecting carrot should be *allowed* a little 'shopping around the edges Billoughsby, especially if she's going in front of one of those monochrome HD cameras. They show up *every* fold and mudmark.

Cutarica's picture
Cutarica
Activity Score 3451

funny, but doesn't make me want to buy the blender.

luispiter's picture
luispiter
Activity Score 2756

jajajaj its funny

aplloky's picture
aplloky
Activity Score 37

Doesn't matter if you can't blend a carrot with the product. The idea is to illustrate what it does: blends food. Carrot is food so it works. It's a little white lie that wont make anyone hate the brand if they happend to think it can blend a carrot. It's fun and makes people want to know more about it, I like it.

Thoran's picture
Thoran
Activity Score 14

Concept was somewhat interesting...
But why would I blend a carrot?

kleenex's picture
kleenex
Activity Score 43505

To cook your baby food at home......

karpas's picture
karpas
Activity Score 3

pumpkin & carrot soup , carrot cake, carrot cream... mmmm yam yam

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice one, Centurion.

The Jobless Writer
Will Think for Salary

Tspot's picture
Tspot
Activity Score 241

I like the idea, just not the silver carrot leaves.

jackblack's picture
jackblack
Activity Score 2350

Poor carrot.

andyStock's picture
andyStock
Activity Score 666

I like this, it's fun regardless of whether or not you would 'blend a carrot' (although I often blend carrots when making soup, etc).

Just one thing - shouldn't it be 'They won't hear it coming'??

thus's picture
thus
Activity Score 95

My point is, can normal people understand at once without saying what it is there...?

sarath.G's picture
sarath.G
Activity Score 14

good vision

daloprete's picture
daloprete
Activity Score 50

Great, i love it, i dont care if it blends or not carrots, works.
Some green in the leaves would be better...

daloprete's picture
daloprete
Activity Score 50

mmm, sorry, b&w picture, dont need green leaves...

Pombooie's picture
Pombooie
Activity Score 407

The only good thing about this ad has been The Curious Pencil's comments!

gdgiova's picture
gdgiova
Activity Score 8

I love it

raw tuna's picture
raw tuna
Activity Score 837

Clever :D

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