Tefal: Psycho-carrot

They won't see it coming.
Tefal blender with silence plus technology

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Copywriter: Ido Maymon
Art Director: Idan Gilboa
VP Client Service: Gili Sasson
Account Supervisor: Nir Benesh
Account Executive: Adi Chefetz
Photoshop: Yaron Tzarfati
Published: December 2010

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26 comments

morse's picture
morse
16005 pencils

Fun idea. :D

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
suresh90
620 pencils

Nice idea !

reasonwhy's picture
reasonwhy
143 pencils

I LOVE IT !!

CuriousPencil's picture
CuriousPencil
4227 pencils

Not sure what annoys me most about this, given the wide range of choices. Is it that you can't really hand-blend a carrot? Or is it that it's about a silencer technology that isn't referred to? Or that they had to use a carrot because the only other 'tall fruit' is a banana and they couldn't risk being edgy?

Or is it just the fact that yet again someone's trying to squeeze their clumsy ideas into an ill-fitting and grossly overused cliche and hope that the audience will do their work for them?

whatthefudge's picture
whatthefudge
1268 pencils

I'd love to see some of your work, Mr. Nothing-on-AOTW-is-ever-good-enough-for-me.

Oh, and a carrot is not a fruit. It's a root vegetable.

CuriousPencil's picture
CuriousPencil
4227 pencils

Good point. Vegetable then. I'm still behind the rest of what I said. As for things not being good enough for me, the good stuff is. As for wanting to see my stuff? This isn't about my stuff.

Billoughsby's picture
Billoughsby
5091 pencils

But what about the Photoshop work?

;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Lol. I think every self-respecting carrot should be *allowed* a little 'shopping around the edges Billoughsby, especially if she's going in front of one of those monochrome HD cameras. They show up *every* fold and mudmark.

Cutarica's picture
Cutarica
3451 pencils

funny, but doesn't make me want to buy the blender.

luispiter's picture
luispiter
2756 pencils

jajajaj its funny

aplloky's picture
aplloky
37 pencils

Doesn't matter if you can't blend a carrot with the product. The idea is to illustrate what it does: blends food. Carrot is food so it works. It's a little white lie that wont make anyone hate the brand if they happend to think it can blend a carrot. It's fun and makes people want to know more about it, I like it.

Thoran's picture
Thoran
14 pencils

Concept was somewhat interesting...
But why would I blend a carrot?

kleenex's picture
kleenex
29454 pencils

To cook your baby food at home......

karpas's picture
karpas
3 pencils

pumpkin & carrot soup , carrot cake, carrot cream... mmmm yam yam

Marlus Lau's picture
Marlus Lau
1807 pencils

Nice.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice one, Centurion.

Will Think for Salary

Tspot's picture
Tspot
240 pencils

I like the idea, just not the silver carrot leaves.

jackblack's picture
jackblack
2261 pencils

Poor carrot.

andyStock's picture
andyStock
666 pencils

I like this, it's fun regardless of whether or not you would 'blend a carrot' (although I often blend carrots when making soup, etc).

Just one thing - shouldn't it be 'They won't hear it coming'??

thus's picture
thus
95 pencils

My point is, can normal people understand at once without saying what it is there...?

sarath.G's picture
sarath.G
14 pencils

good vision

daloprete's picture
daloprete
50 pencils

Great, i love it, i dont care if it blends or not carrots, works.
Some green in the leaves would be better...

daloprete's picture
daloprete
50 pencils

mmm, sorry, b&w picture, dont need green leaves...

Pombooie's picture
Pombooie
407 pencils

The only good thing about this ad has been The Curious Pencil's comments!

gdgiova's picture
gdgiova
8 pencils

I love it

The Mad Adder's picture
The Mad Adder
212 pencils

Clever :D

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