December 2007

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Scary things happen in the dark

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart

Comments (10)

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kaza777's picture
Activity Score 166

hahahaaa, possibly the best of them all.

brain123's picture
Activity Score 830

The only one that works for me...

Torenaga's picture
Activity Score 140

No no...visuals are used as an excuse...i don't like this work.

Pogi5's picture
Activity Score 253

This is funny. I like Grandpa/Grandma/Grandthing sitting on the kid as well.

JAGGY's picture
Activity Score 1382

Except the fat guy about to sit over the kid, nothing is scary in this campaign. So either change the line. Or make two more scary executions. But SCARY doesn't go with selling batteries. So change the line.

Jaggy, MICA Ahmedabad

Zeus's picture
Activity Score 906

JAJAJAJAJAJAJAJAJAJAJAJAJAJA this is dashit!!!....i love it..... LOL

nice gaijin's picture
nice gaijin
Activity Score 815

Quick, someone do a Paris Hilton spoof!

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

Haha, this is too brilliant! I love the grainy feel. Awesome

Linitacolombia's picture
Activity Score 22

I like it!!! It's the best of all!! It makes me need to buy the product!! eficient

biabitch's picture
Activity Score 298


so disgusting!

i love it.

others in campaign pale to this.