pindaro's picture
524 pencils

terrible photo and art direction.

Ney Frances's picture
Ney Frances
660 pencils

terrible and that´s all!

is there life before death?

elmikel's picture
1147 pencils

I can't help myself but I don't think that this is executed so terribly...
This purple execution has something in it...It goes with the bubblegum.

Dick Huges's picture
Dick Huges
937 pencils

I am sorry south african that work in ireland creatives. But your idea sucks.

Rabubi's picture
560 pencils

You have an amazingly fitting first name, Mr Huges

everartz's picture
7609 pencils

maybe placing this balloon next to a girl's mouth can improve it more... whats wrong with the ads these days?

| Everartz |

teenie's picture
1894 pencils

That's not what I thought the ad was about at all when I saw the thumbnail...

ellehcimeo's picture
3516 pencils

me neither. it rather makes me feel uncomfortable that a primarily children's gum would have imagery like this in it. poor form. i know it's supposed to show that the tape gum is long, but it just looks like a dong. a big purple twisted up dong.
but, maybe my mind is in the gutter, it is the day before Valentines' after all.

drizae's picture
503 pencils

It is pretty phallic looking

Fail Harder.

msred's picture
491 pencils

omg i thought the same as well. so disturbing how dirty minded we all are.

addyong's picture
155 pencils

Like condom ad...

Davosk's picture
4815 pencils

Extra large for......... sorry... no coment.

tiny_wordz's picture
325 pencils

Jane, get dat long schlong outta ya mouth. ya jyust like ya mother, you .....

Rabubi's picture
560 pencils

I kinda like the campaign. I reckon you guys are being far to cynical.

mariayya's picture
150 pencils

there´s an idea here... but I´m not sure it´s very good in itself, and it´s definitively unclearly executed... it´s either the balloon animal solo or coming out of a kid´s mouth, I think, the arms of the girl are not a useful reference.

pek67's picture
26 pencils

"too" cynical Mr Copywriter

Conceptual-eyes's picture
1475 pencils

would be nice with cleaner AD

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