Teatro alla Scala: I can't get no satisfaction

I can't get no satisfaction.
Since 1778.

Advertising Agency: Tita, Milano, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Giuseppe Pizzuto
Copywriter: Elisa Zugno
Photos: Archivio Teatro alla Scala

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9 comments

morse's picture
morse
15148 pencils

Nice lines for this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Yes, nice line form Rolling Stones...
Put a song title on a picture is really very poor and very old.
Guys, please, let's try to create, not recyclate. Italy deserves much more.

(Ragazzi, per favore, cerchiamo di creare invece che reciclare. Occasione sprecata).

MFCIC's picture
MFCIC
16 pencils

OMG, r u still alive?

(Oh mio dio, ma sei ancora viva?)

Creadan's picture
Creadan
6 pencils

Ottima la reinterpretazione e riproposizione di frasi celebri ormai assunte a moderni aforismi.
Riciclare (e non reciclare...) e riadattare in un nuovo contesto è ricreare: questa è creatività!
Complimenti, ottima campagna!

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Ho visto di meglio...

Pieter Decanniere's picture
Pieter Decanniere
22 pencils

I ‘m not into opera at all. The ads made me smile and curious about their program. Just one question: the campaign targets people under 30. Is a song of Nirvana or REM not more appropriate? In the end Bob Marley and The Rolling Stones might be for the “kids” musical fossils as Mozart and Verdi are.

kleenex's picture
kleenex
25728 pencils

I say the idea works for the target market.

Glut's picture
Glut
3947 pencils

fresh approach for the target

mertos's picture
mertos
899 pencils

no

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