Teatro alla Scala: I can't get no satisfaction
I can't get no satisfaction.
Since 1778.
Advertising Agency: Tita, Milano, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Giuseppe Pizzuto
Copywriter: Elisa Zugno
Photos: Archivio Teatro alla Scala
9 comments
Nice lines for this campaign.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Yes, nice line form Rolling Stones...
Put a song title on a picture is really very poor and very old.
Guys, please, let's try to create, not recyclate. Italy deserves much more.
(Ragazzi, per favore, cerchiamo di creare invece che reciclare. Occasione sprecata).
OMG, r u still alive?
(Oh mio dio, ma sei ancora viva?)
Ottima la reinterpretazione e riproposizione di frasi celebri ormai assunte a moderni aforismi.
Riciclare (e non reciclare...) e riadattare in un nuovo contesto è ricreare: questa è creatività!
Complimenti, ottima campagna!
Ho visto di meglio...
I ‘m not into opera at all. The ads made me smile and curious about their program. Just one question: the campaign targets people under 30. Is a song of Nirvana or REM not more appropriate? In the end Bob Marley and The Rolling Stones might be for the “kids” musical fossils as Mozart and Verdi are.
I say the idea works for the target market.
fresh approach for the target
no