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Oven manual

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by Y&R, United Arab Emirates for Tea forte, within the category: Non-Alcoholic Drinks.

"A literary debate over a cup of Tea forté"
Bill: So Bob, been reading anything interesting lately?
Bob: Of course. I just finished The Dynamics of Heat & Gas.
Bill: You mean the manual for your new oven?
Tea forté. Very La tea da

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Delaures Zaylaa
Copywriter: Mai Serhan
Illustrator: Baiju Natarajan

Comments (5)

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Highest Rated

shades's picture
shades
Activity Score 78

I literally gagged on my tea trying to read and understand this.

hidearshake's picture
hidearshake
Activity Score 132

Literary debate??? The dynamics of heat and gas... Are you nuts? Where is the literature. i think it's a scientific debate.

monicamexico's picture
monicamexico
Activity Score 830

Barf.

shades's picture
shades
Activity Score 78

I literally gagged on my tea trying to read and understand this.

jacaranda's picture
jacaranda
Activity Score 88

NO!

Misstree's picture
Misstree
Activity Score 425

I think it's fun! on 2nd thots, maybe i'm just a li'l biased coz i don't get 2 see too many copy-based ads in Dubai.

the only thing i feel is that the conversation should have been longer. N it shouldn't have outrightly led to Bill saying out loud that it's an oven manual. The copy should have ideally, led u into finally figuring it out urself it's a manual they r talking about.

Rework on this, Mr. copywriter (plus, it wudn't hurt to make the art a li'l la-tea-dah too)...i think u have a nice thought on ur hands.....just needs polish..like the tea :)

.............................

Not all who wander are lost.

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