Tea Board of India: Tired

Dog tired? Take a sip.
A cup of tea can do wonders. Perk up with every sip as the brisk liquid gently massages your tiredness away.

Advertising Agency: JWT, Kolkata, India
Creative Directors: Sujoy Karmakar
Art Director: Sujoy Karmakar
Copywriter: Broti Ganguly
Photographer: Kiran Kumar
Published: March 2007

10 comments

mpindy's picture
mpindy
165 pencils

I dont really care for this ad but I think the glasses are overkill. I think the visual stands without them.

Wordnerd's picture
Wordnerd
6662 pencils

yeah, like the "eyes" on the other one. i'm sure it would look better without those "tricks"

Chough's picture
Chough
147 pencils

I think it's pretty much perfect. Luvverly!

surebud's picture
surebud
19 pencils

Without the eye glasses the average person might not get "it" right away...I like the glasses...but agree the big painted red eyes are too juvenile - subtle eye imagery would have been better

cherryblossom's picture
cherryblossom
10 pencils

not single-minded enough; and also, if it's intended to be part of a campaign, along with the other executions- "smile" and "earring", it comes off as a coerced, futile attempt to be one.

babar.is.azeem's picture
babar.is.azeem
42 pencils

Good one nice execution

Hossain M Lokman's picture
Hossain M Lokman
23 pencils

Hossain M Lokman
nice add,,, nice work

Pete2's picture
Pete2
714 pencils

I don't know what you guys are drinking, but from what I see here, it isn't tea.

angieraj's picture
angieraj
428 pencils

Alright this is better than the previous one, it looks endearing. Still, the message is redundant.

Cognito Ergo Sum

Sdb's picture
Sdb
1364 pencils

The lower cup seems irritating..

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