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Tea Board of India: Tired

Tea Board of India: Tired
Your rating: None Average: 5.9 (37 votes)

Dog tired? Take a sip.
A cup of tea can do wonders. Perk up with every sip as the brisk liquid gently massages your tiredness away.

Advertising Agency: JWT, Kolkata, India
Creative Directors: Sujoy Karmakar
Art Director: Sujoy Karmakar
Copywriter: Broti Ganguly
Photographer: Kiran Kumar
Published: March 2007

10 Comments

mpindy's picture 165 pencils

I dont really care for this ad but I think the glasses are overkill. I think the visual stands without them.

Wordnerd's picture 6617 pencils

yeah, like the "eyes" on the other one. i'm sure it would look better without those "tricks"

Chough's picture 147 pencils

I think it's pretty much perfect. Luvverly!

surebud's picture 19 pencils

Without the eye glasses the average person might not get "it" right away...I like the glasses...but agree the big painted red eyes are too juvenile - subtle eye imagery would have been better

cherryblossom's picture 10 pencils

not single-minded enough; and also, if it's intended to be part of a campaign, along with the other executions- "smile" and "earring", it comes off as a coerced, futile attempt to be one.

eat my shorts!

babar.is.azeem's picture 42 pencils

Good one nice execution

Babar Azeem
Digital Retoucher
0097150-3447076

Hossain M Lokman's picture 23 pencils

Hossain M Lokman
nice add,,, nice work

Hossain M Lokman

Pete2's picture 714 pencils

I don't know what you guys are drinking, but from what I see here, it isn't tea.

angieraj's picture 434 pencils
1

Alright this is better than the previous one, it looks endearing. Still, the message is redundant.

Cognito Ergo Sum

Sdb's picture 1374 pencils

The lower cup seems irritating..

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