Tea Addict Lounge: Happy
Read what tea can do to you.
*research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation.
Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini
Published: March 2010
11 Comments
bbwwaaaaaaaa....baad
The headline sounds like threatening!!
withalltherespects
hahhaha yeah *warning you against tea.
This campaign doesn't work at all.
I am not convinced at all.
Is the whole image in th cup thing retro already or am I just tired of see them?
Meh. You get the drift by now. :(
Will Think for Salary
bad.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
headline makes a negative impact at first sight. just not appropriate since the headline is ambiguous despite the visual. - hmmm...may be... its like i don't get it
bite me
very very bad...
tea doesnt disintegrate this way. It looks more like coffee sprinkles on milk. Meaning: Plain sad
A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.