Tea Addict Lounge: Happy

Read what tea can do to you.
*research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini
Published: March 2010

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11 comments

Adaddicted's picture
Adaddicted
3435 pencils

bbwwaaaaaaaa....baad
The headline sounds like threatening!!

withalltherespects

Caprisel's picture
Caprisel
63 pencils

hahhaha yeah *warning you against tea.

Shawali's picture
Shawali
8320 pencils

This campaign doesn't work at all.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Prime83's picture
Prime83
497 pencils

I am not convinced at all.

Sven Gali's picture
Sven Gali
845 pencils

Is the whole image in th cup thing retro already or am I just tired of see them?

Roger Keynes's picture
Roger Keynes
5497 pencils

Meh. You get the drift by now. :(

Will Think for Salary

ek kanya's picture
ek kanya
814 pencils

bad.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roshan Quintus's picture
Roshan Quintus
657 pencils

headline makes a negative impact at first sight. just not appropriate since the headline is ambiguous despite the visual. - hmmm...may be... its like i don't get it

bite me

tridipnandi's picture
tridipnandi
220 pencils

very very bad...

brainslashed's picture
brainslashed
32 pencils

tea doesnt disintegrate this way. It looks more like coffee sprinkles on milk. Meaning: Plain sad

sahilosophy's picture
sahilosophy
75 pencils

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

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