Tea Addict Lounge: Happy

Read what tea can do to you.
*research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini

March 2010


Adaddicted's picture
3435 pencils

The headline sounds like threatening!!


Caprisel's picture
63 pencils

hahhaha yeah *warning you against tea.

Shawali's picture
8440 pencils

This campaign doesn't work at all.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Prime83's picture
497 pencils

I am not convinced at all.

Sven Gali's picture
Sven Gali
845 pencils

Is the whole image in th cup thing retro already or am I just tired of see them?

Roger Keynes's picture
Roger Keynes
5498 pencils

Meh. You get the drift by now. :(

The Jobless Writer
Will Think for Salary

ek kanya's picture
ek kanya
814 pencils


am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roshan Quintus's picture
Roshan Quintus
667 pencils

headline makes a negative impact at first sight. just not appropriate since the headline is ambiguous despite the visual. - hmmm...may be... its like i don't get it

bite me

tridipnandi's picture
220 pencils

very very bad...

brainslashed's picture
32 pencils

tea doesnt disintegrate this way. It looks more like coffee sprinkles on milk. Meaning: Plain sad

sahilosophy's picture
75 pencils

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

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