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Happy

Agency: 
Published/Aired: 
March 2010
12211
Description: 

Print advertisment created by Dentsu, Indonesia for Tea Addict Lounge, within the category: Recreation, Leisure.

Read what tea can do to you.
*research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini

Comments (11)

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Highest Rated

sahilosophy's picture
sahilosophy
Activity Score 75

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

Adaddicted's picture
Adaddicted
Activity Score 3435

bbwwaaaaaaaa....baad
The headline sounds like threatening!!

withalltherespects

Caprisel's picture
Caprisel
Activity Score 63

hahhaha yeah *warning you against tea.

Shawali's picture
Shawali
Activity Score 8442

This campaign doesn't work at all.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Prime83's picture
Prime83
Activity Score 497

I am not convinced at all.

Sven Gali's picture
Sven Gali
Activity Score 845

Is the whole image in th cup thing retro already or am I just tired of see them?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Meh. You get the drift by now. :(

The Jobless Writer
Will Think for Salary

ek kanya's picture
ek kanya
Activity Score 814

bad.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

headline makes a negative impact at first sight. just not appropriate since the headline is ambiguous despite the visual. - hmmm...may be... its like i don't get it

bite me

tridipnandi's picture
tridipnandi
Activity Score 220

very very bad...

brainslashed's picture
brainslashed
Activity Score 32

tea doesnt disintegrate this way. It looks more like coffee sprinkles on milk. Meaning: Plain sad

sahilosophy's picture
sahilosophy
Activity Score 75

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

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