tcktcktck.org: Luiz Inacio Lula da Silva

tcktcktck.org: Luiz Inacio Lula da Silva
Average: 6 (27 votes)

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept/Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll

8 comments

sirvan's picture
29998 pencils
sirvan

I'm sorry, too.

+++

"I love some things, and don't love some other things."

Pedestrian's picture
436 pencils
Pedestrian

Looks like they spent more effort in laying this concept out onto 9 different backgrounds than showing us 9 different was of expressing the...."idea"....

bobby666's picture
1434 pencils
bobby666

simple idea. powerful communication.

silvi's picture
4172 pencils
silvi

I just think there´s many elements in the ad. idea is brilliant.

Pedestrian's picture
436 pencils
Pedestrian

In your opinion, what are the many elements? And what is the brilliant idea?

Chopper's picture
1015 pencils
Chopper

He'll never say that. I'm sorry.

imagineit's picture
550 pencils
imagineit

He doesn't have to deal with the after effects, so apology not accepted. I like these they can cause some big debates.

vanderleun's picture
71 pencils
vanderleun

Would have had much more impact if it said, "I'm sorry. We could have done some honest science about AGW but we were cheats and frauds."