tcktcktck.org: Luiz Inacio Lula da Silva
I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.
Advertising Agency: Arc Communications, UK
Concept/Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
8 Comments
I'm sorry, too.
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"I love some things, and don't love some other things."
Looks like they spent more effort in laying this concept out onto 9 different backgrounds than showing us 9 different was of expressing the...."idea"....
simple idea. powerful communication.
I just think there´s many elements in the ad. idea is brilliant.
In your opinion, what are the many elements? And what is the brilliant idea?
He'll never say that. I'm sorry.
He doesn't have to deal with the after effects, so apology not accepted. I like these they can cause some big debates.
Would have had much more impact if it said, "I'm sorry. We could have done some honest science about AGW but we were cheats and frauds."