tck, tck, tck: Lighthouse
We have to change. Before the earth does. Be part of it. Timeforclimatejustice.org.
Advertising Agency: EuroRSCG South Africa
Creative Director: James Daniels
Art Directors: Chris Crawford, Laura May Vale
Copywriter: Justin Wanliss
Photographer: David Prior
Digital Artist: George Greyling
Published: August 2009



11 Comments
brillllllllllllllinant!!!! awesome. too good.
love it. well done team.
shahid
I´m a little slow today. Sorry. Please, explain it to me.
Estoy un poco lenta hoy. Perdón. Alguien me explica?
I think, that there is a lighthouse for when the sea will recover all the country.
great art-direction
jai hind
art director
got it immedietly! cool
Nice
So???... I don´t see any problem with that. It's like: "don't worry about the change in the climate because nothing terrible it's going to happen".
http://diegovillalba-chinaski.blogspot.com/
I'm agreed with you, seems like nothing it's going to happen, it shows a nice landscape
Hmn....it is a beautiful visual.
but I'm not convinced it conveys the Idea clearly, as attested by the above comments.
Also this could be looking inland from a cliff side vantage point, in which case it would be less extrodinary.
More space to establish how far the lighthouse is from water may have clarified a little.
Always assuming I'v got the right idea?
www.jpmountford.com
Visual is nice, but in first view idea is not very clear.
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~ Quite obviously, I have gathered no moss ! ~
This ad is stupid as the world is heating up and the polar ice caps are melting so eventually land mass will be covered. Not the other way around how they've depicted it!