tck: Lighthouse

We have to change. Before the earth does. Be part of it.

Advertising Agency: EuroRSCG South Africa
Creative Director: James Daniels
Art Directors: Chris Crawford, Laura May Vale
Copywriter: Justin Wanliss
Photographer: David Prior
Digital Artist: George Greyling

August 2009


shahidali's picture
4069 pencils

brillllllllllllllinant!!!! awesome. too good.
love it. well done team.


silvi's picture
4172 pencils

I´m a little slow today. Sorry. Please, explain it to me.
Estoy un poco lenta hoy. Perdón. Alguien me explica?

Brainsugar's picture
1624 pencils

I think, that there is a lighthouse for when the sea will recover all the country.

jai hind's picture
jai hind
356 pencils

great art-direction

jai hind
art director

Guest's picture

got it immedietly! cool

Guest's picture


dievill's picture
153 pencils

So???... I don´t see any problem with that. It's like: "don't worry about the change in the climate because nothing terrible it's going to happen".

Guest's picture

I'm agreed with you, seems like nothing it's going to happen, it shows a nice landscape

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils is a beautiful visual.

but I'm not convinced it conveys the Idea clearly, as attested by the above comments.

Also this could be looking inland from a cliff side vantage point, in which case it would be less extrodinary.
More space to establish how far the lighthouse is from water may have clarified a little.

Always assuming I'v got the right idea?

rolling.stone's picture
2740 pencils

Visual is nice, but in first view idea is not very clear.


~ Quite obviously, I have gathered no moss ! ~

mikepants2005's picture
504 pencils

This ad is stupid as the world is heating up and the polar ice caps are melting so eventually land mass will be covered. Not the other way around how they've depicted it!

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