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Prince Charming

Agency: 
Published/Aired: 
May 2012
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Description: 

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

You know that girl who used to wait for the Prince Charming? Once upon a time.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão

Comments (6)

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Highest Rated

Fernando Fernandes's picture
Fernando Fernandes
1414 Activity Scores

elas mudaram!!! para melhor! puta idéia!!

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