Tchica: Prince Charming

You know that girl who used to wait for the Prince Charming? Once upon a time.

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão
Published: May 2012

Related videos by Shutterstock

6 comments

Guillermo Meza's picture
Guillermo Meza
171 pencils

dont get it

chamindarathnayake's picture
chamindarathnayake
377 pencils

opposite...

Chaminda Rathnayake

LittleJoe's picture
LittleJoe
345 pencils

they exchanged the 2 headlines

gonndo's picture
gonndo
1092 pencils

The graphics are not bad, but the concept and the execution was used before...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
kleenex
26796 pencils

Well the art is good.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

elas mudaram!!! para melhor! puta idéia!!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments