TBWA: Idea
Advertising Agency: TBWA, Warsaw, Poland
Art Director: Sunil Nair
Copywriter: Tomek Dan
Photographer: Glen Svage
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26 Comments
Idea is not so great, but great art direction and photography. Overall a very nice ad.
I didn't realize how lucky I was, when I get a good idea the light goes on above my head..
In a case like this I would think Ignorance truly would be bliss.
I like it. ditto on the good artwork.
looks like that PS2 rebirth ad.
yeah, it's seems like other ad from the campaign of PS2
murthy
Very nice! Doin agency self proms are not that easy. This one fits TBWA. cheers.
great art direction...no doubt about it!
Weak and unimaginative.
reminds me of the Campaign Brief print ads, where light bulbs (ideas) emerge from their body in a bloody manner
judging by the leg hair, the person giving birth is a guy.
by virtue of the fact that normal guys have only one exit down there, the idea came out from the asshole.
therefore, the idea is crap.
I told you guys, you can't say crap.
dude... if you follow the logic... 'crap' as in 'faeces' as in 'human waste', not as in 'bad'... is that still bad?
hehehe
That's why the comment is still there.
Are you sure that wasn't his ball?
Although it feels somewhat creepy,i like them still.
>Are you sure that wasn't his ball?
lol
Idea ????, but great art direction
more likely the 'idea' comes out from his ball!!?? maybe a good idea if it can be pushed a little more.
the photography amused me
full marks to the photographer and the art director. I like it.
Great Photography & Concept. But Doesnt Convey Anything.
That they take 9 months to come up with an idea?
Very odd that its a man "giving birth", also, its a bit of cliche is it not? Considering who this ad is aimed at, you'd have thought TBWA would want something more original that they could own and continue with. I think its poor branding.
I Think too art photograhy of this ad is mind blasting.
Great execution, the photography is awsome. Too bad the idea is weak....
Look, another lightbulb idea!
Fail Harder.
charles saatchi did in the 70's the famous pregnant guy in 2007 TBWA warsaw delivered !!!!! mmmmmmmmm
The man who stops advertising to save money is like the man who stops the clock to save time
it is wonderful.....i'm gonna cring for it
不错的执行~~~