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Objective

Published/Aired: 
November 2008
Description: 

The campaign is for TBS clothes staging Michel Desjoyeaux in his preparation for Vendée-globe 2008.

D-day -1: Michel Desjoyeaux concentrates on his objective.

Advertising Agency: Dufresne-Corrigan-Scarlett, Levallois-Perret, France
Creative Director: Guillaume Gamin
Art Director: Nicolas Bry
Copywriter: Nicolas Dubois
Photographer: Vincent Fournier (for Carole Lambert)

Comments (4)

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Highest Rated

sharon jackson's picture
sharon jackson

...so therefore, it is effective!

NatalieM's picture
NatalieM
Activity Score 1685

A little photo editing could help unclutter the shot.

sharonjackson's picture
sharonjackson
Activity Score 157

Mr. Wikipedia is back, sneering at people for not being as smart as he is. It is possible that in France this guy is wildly famous. Perhaps not so much so in the rest of the world- well the non-sailing world anyway. If this ad is directed to people in France...or sailors...then it is effective. If it is directed to the rest of the world..or people who don't sail...then it is not effective.

SJackson

Nico3008's picture
Nico3008

And this ad is directed to people in France, so...

sharon jackson's picture
sharon jackson

...so therefore, it is effective!

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