TBS: Objective

D-day -1: Michel Desjoyeaux concentrates on his objective.

The campaign is for TBS clothes staging Michel Desjoyeaux in his preparation for Vendée-globe 2008.

Advertising Agency: Dufresne-Corrigan-Scarlett, Levallois-Perret, France
Creative Director: Guillaume Gamin
Art Director: Nicolas Bry
Copywriter: Nicolas Dubois
Photographer: Vincent Fournier (for Carole Lambert)
Published: November 2008

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4 comments

NatalieM's picture
NatalieM
1687 pencils

A little photo editing could help unclutter the shot.

sharonjackson's picture
sharonjackson
131 pencils

Mr. Wikipedia is back, sneering at people for not being as smart as he is. It is possible that in France this guy is wildly famous. Perhaps not so much so in the rest of the world- well the non-sailing world anyway. If this ad is directed to people in France...or sailors...then it is effective. If it is directed to the rest of the world..or people who don't sail...then it is not effective.

SJackson

Nico3008's picture
Nico3008

And this ad is directed to people in France, so...

sharon jackson's picture
sharon jackson

...so therefore, it is effective!

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