PRESENTSFashion

TBS: Mainsail

D-day -43: Michel Desjoyeaux trains to hoist the mainsail.

The campaign is for TBS clothes staging Michel Desjoyeaux in his preparation for Vendée-globe 2008.

Advertising Agency: Dufresne-Corrigan-Scarlett, Levallois-Perret, France
Creative Director: Guillaume Gamin
Art Director: Nicolas Bry
Copywriter: Nicolas Dubois
Photographer: Vincent Fournier (for Carole Lambert)
Published: September 2008

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5 comments

STRTLRS's picture
STRTLRS
1607 pencils

I guarantee you these won't sell a single garment.

www.storytellerscreative.com

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I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Maybe not in the US. But in France, where he's considered a sports star on par with Tiger Woods, I'm sure they'll do quite well.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

STRTLRS's picture
STRTLRS
1607 pencils

So a celebrity can save a sloppy campaign?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Are you SURE you work in advertising?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

ffboy's picture
ffboy

it sucks

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