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Killer Kowalski's picture
Killer Kowalski
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I think it a good campaign: it just shows how amazingly absurd it is, that we have to put notes like this on a cigarette packet because it should be obvious to everyone. So it does make a point, eventhough there's a rub in it cause stepping in front of a bus or jumping out of a moving car/taxi kills you imideatly while smoking kills you slowly and not even everyone who does it (my grandpa is 96 and he smoked for 45 years...). But I like it.