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Sleeping with Allergy, 2

Agency: 
Published/Aired: 
August 2012
Description: 

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Half asleep, half awake?

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid

Comments (9)

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Highest Rated

Mohaned Eliwat's picture
Mohaned Eliwat
Activity Score 22

Actually, i have never seen before anyone gets awake like that!

M.E

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no. 2 same execution for one idea.... no no, and no.

kleenex's picture
kleenex
Activity Score 43434

100% correct.

miko1aj's picture
miko1aj
Activity Score 3086

I like it. Good photo. Good typography. Outstanding.
Solid work.

bate_palmas's picture
bate_palmas
Activity Score 1479

OK. But what is that back scratcher (ball scratcher?) doing underneath the pack shot? Feels like a second idea.

certaintly's picture
certaintly
Activity Score 3994

im not sure regular folk will really understand the insight

Setinho's picture
Setinho
Activity Score 301

An ad that needs explanation can't be good. At first, we don't know if you're trying to sell a medicine or a back scratcher.

idealfredo's picture
idealfredo
Activity Score 21

La idea no es mala, sin embargo el texto necesita ir mas hacia la solución y no divagar porque pierde la poca fuerza que tiene .. No ser tan obvio.

tamer samy's picture
tamer samy
Activity Score 681

I like the idea, the art direction and the photography as well..

TAMER SAMY
www.leapstudios.net

Mohaned Eliwat's picture
Mohaned Eliwat
Activity Score 22

Actually, i have never seen before anyone gets awake like that!

M.E

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