Tavegyl: Sleeping with Allergy, 2

Half asleep, half awake?

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid
Published: August 2012

9 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no. 2 same execution for one idea.... no no, and no.

kleenex's picture
kleenex
34570 pencils

100% correct.

miko1aj's picture
miko1aj
3098 pencils

I like it. Good photo. Good typography. Outstanding.
Solid work.

bate_palmas's picture
bate_palmas
1479 pencils

OK. But what is that back scratcher (ball scratcher?) doing underneath the pack shot? Feels like a second idea.

certaintly's picture
certaintly
4056 pencils

im not sure regular folk will really understand the insight

Setinho's picture
Setinho
278 pencils

An ad that needs explanation can't be good. At first, we don't know if you're trying to sell a medicine or a back scratcher.

idealfredo's picture
idealfredo
21 pencils

La idea no es mala, sin embargo el texto necesita ir mas hacia la solución y no divagar porque pierde la poca fuerza que tiene .. No ser tan obvio.

tamer samy's picture
tamer samy
683 pencils

I like the idea, the art direction and the photography as well..

Mohaned Eliwat's picture
Mohaned Eliwat
22 pencils

Actually, i have never seen before anyone gets awake like that!

M.E

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