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Sleeping with Allergy, 1

Agency: 
Published/Aired: 
August 2012
Description: 

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Half asleep, half awake?

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid

Comments (6)

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Highest Rated

faissalo's picture
faissalo
Activity Score 728

The message is "SLEEP NORMAL" The only thing it doesn't need is the back scratcher. Otherwise the guy can't sleep normal! I's a funny pose Simple.

Nice init

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no. 2 same execution for one idea.... no no, and no.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Grabs eyeballs, but not the other balls! Sad

Love creating ads..

cvchitale's picture
cvchitale
Activity Score 1418

wat kind of allergy makes u do that?

Grrrr's picture
Grrrr
Activity Score 1961

Seems like a perfect entry for awards: wallpaper, old wooden furniture, balanced light, cool type, a drug that supposedly lets one sleep through the night, two executions to make it a campaign and yet... seems the first folks who are to be entertained (the jury), fall asleep, too.

Setinho's picture
Setinho
Activity Score 301

You are selling a medicin, a back scratcher or a ghost is pulling his leg?

faissalo's picture
faissalo
Activity Score 728

The message is "SLEEP NORMAL" The only thing it doesn't need is the back scratcher. Otherwise the guy can't sleep normal! I's a funny pose Simple.

Nice init

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