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TattooYes Studio: Hendrix

TattooYes Studio: Hendrix
Your rating: None Average: 1.6 (16 votes)

Advertising Agency: Rai Communications, Sao Paulo, Brazil
Creative Director: Mauricio Cavalcanti
Art Director: Jarede Brasil
Copywriter: Gera De Paula
Photographer: Juca Nas
Published: June 2008

Comments

pork_eater's picture 509 pencils

Wow ! So fresh, so new ! Ground-breaking idea & stunning execution !
You guys really deserve to work in a far better agency !
Don't know... hmm... why not try TBWA Paris ?

http://adsoftheworld.com/media/print/bic_lady

ricklongo's picture 1221 pencils

-

ricklongo's picture 1221 pencils

I honestly have no idea what this ad is trying to say.

However, it's definitely NOT the same meaning of the ad pork_eater linked, so calling "done" here is just lazy.

pork_eater's picture 509 pencils

Permanent Ink ? Hendrix tattoed on the skin ?
You're right. Nothing to see.

ricklongo's picture 1221 pencils

It's not the same meaning.

The other campaign sells a pen by showing an old lady who had Hendrix sign her chest decades ago.

This shows a ripped guy with Hendrix written on his back. It's not even selling the ink's long-lasting possibilities.

It's a completely different situation, with the only similarity being hendrix's name written on a body.

Just because there's a tattoo involving Hendrix's name here doesn't make it the same ad as the other one. Next thing you know, people will be claiming that every ad featuring Che Guevara is the same as each other.

monotone's picture 301 pencils

What is going on here?

I swear I had something cool to put here.

NatalieM's picture 1693 pencils

Please explain the copy. English is my first language, and I don't get it.

Frits Harkema's picture 713 pencils

No.

casualtyofdesign's picture 108 pencils

Tattoo aren’t taboo anymore or have you been living under a rock? Long gone are the days where tattoos are exclusive to burly biker guys sporting their Harley Davidson tattoos directly across from the traditional “I love mom”! Nope now a days tattoos are worn by many different walks of life from your high brow CEO to the girl next door.

It’s no secret that sex sells, normally I’d wag my finger or shake my fist at an advertisement just exploiting sex to sell a product but I’m going to hold back with this campaign. The fact is sex sells yes and is quite often over used and abused but I’m guessing for this particular demographic this is a BIG win.

Tattoos don’t have to be spiritual, meaningful, patriotic or testosterone fueled. From what I’m gathering here you just might be feeling a little bit frisky and want to take a walk on the wild side!

Over all I’d say Rai Communications has nailed it with this campaign and “Tattoo Yes” should be very happy with the finished product.

Michael "Mr. Echo" Rober

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Kateter's picture 1816 pencils

yes, your comment sums up these ads pretty good: lots of time spent on making no point whatsoever.

simon.gross's picture 482 pencils

Amen

casualtyofdesign's picture 108 pencils

Hallelujah!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

ska's picture 59 pencils

A tattoo shop advertises by showing a hot guy with a tattoo. Wow. Genius.

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

____________________
Shoot the messenger.

sparky's picture 458 pencils

wtf

komeketo's picture 106 pencils

english is my second language and I don-t get it eitherr

marcel7's picture 866 pencils

Ooops...!

des's picture 147 pencils

???

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