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30 comments

Billy Hill's picture
Billy Hill

I've always liked a good headline even though they're not on trend these days.
This one is pretty good. the others are so so.

Tight little campaign.

7 on the shit-hot-o-meter.

bknowlden's picture
bknowlden
3647 pencils

Besto f the bunch, others not so much.

itch's picture
itch
806 pencils

very good copy!

* it's not how good you are. it's how good you want it to be *

chintan ruparel's picture
chintan ruparel
1516 pencils

thanx a lot guys...it feels good to see my work liked by most of you'll :)

~ old habits die hard, older ones never do ~

Gopal Shetty's picture
Gopal Shetty

I'd give it 8 on the shit-o-meter.

On second thought, this campaign will pass away like a silent fart in the midnight mist.

And who names their kid chintan anyway?

chintan ruparel's picture
chintan ruparel
1516 pencils

thank you for commenting on my work.
no thanks for passing a remark on my name...don't get ther dude, assholes do that.

~ old habits die hard, older ones never do ~

sandy79's picture
sandy79
13 pencils

chintan khup chaan work aahe tuja good keep it up man the campaigns are really dhaasu aahe baba

johannses's picture
johannses
2 pencils

The world will be uneven for O&M if they do shit work on TATA Safari and ruin the brand they created. Whoever heads art on the brand needs to go back to art school. The lines are amateur, unclear and need a lot of help, even grammer isn't in place.

And who names their kid Chintan anyway?

chintan ruparel's picture
chintan ruparel
1516 pencils

:) i love it when ppl criticize for no reason...they make complete fools of themselves in public...

i respect ur opinion, n will take a lotta effort in coming up with future campaigns...so incase u wer looking to ridicule me, u've failed miserably. infact, that makes me stronger. and yes, i did intern at O&M, Mumbai for a couple of months some time back, but im still a student. i did these recently (last week).

about heading the art of Safari at O&M, i think its sagar mahabaleshwarkar (group CD)...a very simple, respected and brilliant man. his portfolio of work n experience cn put u to shame about ur comments, trust me on that.

this art is by myself, and to begin with, im a copywriter. i just do my own art wen its 4 my book coz i like experimenting with it.

thats all i had to say. thanks anyway, u bothered to comment :)

~ old habits die hard, older ones never do ~

instinctive traveller's picture
instinctive tra...
189 pencils

chintan, you needn't have dignified the comments with a reply. all this throwing shit around happens only when some indian work goes up. and the ones to throw shit would be indians too. pity. what a charming example to follow. just let them be chintan. http://upthechimney.blogspot.com

tjb1970's picture
tjb1970
488 pencils

this is the only line i actually understand. i like this one. the others, not sure what they're saying. like the art direction though.

kyarajesh's picture
kyarajesh
90 pencils

Remember, if you yourself love it, it's great. f the world.

protex.happydent's picture
protex.happydent
30 pencils

Hey Chintan,

I loved the art and the copy for this one... but unfortunately the others don’t seem to connect with the target audience and the personality of the campaign done by Ogilvy for TATA Safari...

This one is really good...

Sahej

Sairaj Kamble's picture
Sairaj Kamble

Hey Chintan,

I kno u check this site every ten mins to see what people write about your ads. dont feel bad about the negative comments. keep at it.

still your ads are very amatuerish and i can tel its student work. this one is the best of the lot tho. but only becasue the other ones are poor.

protex.happydent's picture
protex.happydent
30 pencils

One more thing Chintan, do you want to say the ride in a Safari is uneven? Cause the copy does give such an impression...

chintan ruparel's picture
chintan ruparel
1516 pencils

i hope u knoe wat 4x4 cars are meant for!!

~ old habits die hard, older ones never do ~

emmanuelman's picture
emmanuelman

Even if some of the copy are hard to get, and know i realize that, this guy is pretty smart. Congratulations for the art more if you are a copywriter. Good luck, Chintan.

chintan ruparel's picture
chintan ruparel
1516 pencils

thank you.

~ old habits die hard, older ones never do ~

Vidyut's picture
Vidyut

This is by far the best headline. Makes you ponder over stuff.. and when i think in my mind... Damn why could i not have thought of this i get jealous. but its great to see good work.. the one form of art that has not deteriorated over the years. Everything changes.. Good ads just wont

Vidyut Lokur's picture
Vidyut Lokur

U know having said what i said.. i think the art makes the most sense in this particular ad. the Otherss well.. not so convinced about them...

constructive criticism!

chintan ruparel's picture
chintan ruparel
1516 pencils

fair enough mate :) thanks 4 commenting...

~ old habits die hard, older ones never do ~

protex.happydent's picture
protex.happydent
30 pencils

Do you want to say 4x4 vehicles are made to go give you an uneven and uncomfortable ride???

thanks for making an ass of yourself dude

chintan ruparel's picture
chintan ruparel
1516 pencils

a big ha ha ha kid-o! look who's talkin...a failure who flunked in his first year in d media, a jealous brat who's just entered advertising n has no idea or experience whatsoever, a bigtime loser...uff, im outta words! look bro, i've rcvd enuf feedback, 75% of it being positive. so ur th one who's making no sense at all. first of all, see sum 4x4 ads, dig a handful of award annuals, talk to CDs n fellow copywriters, build a decent portfolio, get an idea about advertising n then v'll talk...dun waste ur time gettin jealous that my work featured on d main page...pack urself elsewhere n come up wid some good ideas first kid-o...all the best!

p.s> dont blame me moron, u asked for it :P
and look who just made an ass of himself...hehehe

oh yeah one more thing...u just said in one of ur previous comments that u like the copy and art in this one, and now again u speak shit...shows tht ur kinda demented. get a life dude!

~ old habits die hard, older ones never do ~

protex.happydent's picture
protex.happydent
30 pencils

Yeah now you bring history in the context when you are left with nothing to talk about! i never said your ad was bad I just pointed out an aspect of the copy (after appreciating it!)Which u failed to understand…

Anyways who the fuck gave you my number??????

chintan ruparel's picture
chintan ruparel
1516 pencils

hahahahahaa....i cant stop laughing...phew! look, i said what i had to, now hide ur face n dont bother to reply...see ya!

~ old habits die hard, older ones never do ~

protex.happydent's picture
protex.happydent
30 pencils

And if I am that big a loser,

1> why do you get so insecure man?
2> why do you have to personally text me to look at your comment?
3> why are you telling me to make a portfolio???(as if I dont know and I dont have one!)

I am pretty sure you gonna answer these questions too, so when you do it just call me or sms me... ok?

Chyrag's picture
Chyrag

The deal is... the whole concept of the car going outdoors and into the wild and stuff... you can't have it standing stationary like that... spoils the entire message...
secondly, I could replace the car with woodland shoes and it wouldn't make a difference...
Just utna hi

Rishi's picture
Rishi

What I get out of this ad is that the world maybe of whatever shape but life is a ride that's very bumpy, so you need a Tata Safari 4X4 to get through 24X7... In context of the 'Reclaim your life' campaign for Tata Safari, this follows up pretty well. Nice work! Sunno how many will get THIS meaning out of the ad.

EtaKi's picture
EtaKi
121 pencils

Do us a favour. Stick to Art. Your copy sucks...bigtime.

shahidali's picture
shahidali
4063 pencils

may be its too late to comment on this page. however, dear chintan, this is the best copy that could have embodied the brand. trust me, if this is your copy, you have a lot of words left to be shared with the world...
best of luck...

shahid

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