Oxo's picture
52 pencils

lol. it would be better if it was clearer that it's the guy that just dropped it

No fixed abode's picture
No fixed abode
380 pencils

I don't get it. Explain?

m2e's picture
6 pencils

A guy just found out his partner is pregnant and so much get as far away as possible.

bhandarkar94's picture
15 pencils

pleas what it is? explain

ivan's picture

Guy finds out that his girlfriend is pregnant. Gets scared of becoming a father. Runs away. Far away.

Ivan Raszl, admin of AotW

Mtl Dave's picture
Mtl Dave
274 pencils

I agree, that's not clear.

MADE in the USA's picture
MADE in the USA
434 pencils

The piece‘s have nice use of white-space allowing the reader to create a punch line for themselves, lending to individual perspective.

-- Has the guy seen the test and feels the need to run?
-- Has the female just seen the test and realizes her life is about to change completely. new responsibilities that will effect her everyday. ie. many doctors visits, nutritionists, lamaze classes, baby clothes, food, diapers, ext.

It really doesn’t matter if the original punch line is missed as long as the reader replaces it with one of their own, and the point is made;
“the car will go farther on less fuel“.

I think its a good definition of a copy minimalist campaign.

Mushroom's picture
2 pencils

Maybe it should be taken the other way round: what did those two do when they ran out of gas? Hm?

Trip's picture
18 pencils

Not a Bomb But nice, only if the copy was in another color, cuz i think it's hard to read, does anyone agree?

Joe76's picture
772 pencils

not sure about the font

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