TATA Consultancy Services: Currencies
Money makes the world go round. But who makes the money go around?
TATA Consultancy Services
Truly Global
www.tcs.com
Agency: FCB Ulka, Mumbai, India
Creative Director: Simon Hayward
Art director: Tushar Mahajan
Copywriter: Ryan Sequiera
Photographer: Sandeep Mhatre
10 comments
absolutely brilliant! the whole campaign is very good... im personally excited FCB ulka, Mumbai being such a conservative and hardcore selling agency is livin up to its expectations, yet experimenting... very well crafted copy and responsible advertising... im saving these on my PC. btw, good art too :)
p.s: i know a major chunk of ppl who will turn down these ads n say ther's no idea, bt somehow these are classy. just somehow...
cheers!
~ old habits die hard, older ones never do ~
I think its nice but no brilliant.
I agree, it's not a mind blowing idea, just simple. But it works therefore so what?
It is a visual feast also.
8/10
www.aaasmith.blogspot.com
i like how there's one coin standing vertically :)
you're right chints4u7, the AD and copy is solid. Classy, even. But the lack of an idea leaves them in the average basket.
yeah, it's definitely solid. But, I appreciate this more than the other stunts floating around this place.
• http://mikelightman.com/blog •
i think only the line is good, or maybe i lost something?
I can't find my currency on it....!
Is a nice ad to run. But I wouldn't put it on my book.
nice line but the visual is killing it.
with a line like that you need to make the visual simple.