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Tata Beverages Billy Tea: Women were

Tata Beverages Billy Tea: Women were
Your rating: None Average: 8.1 (35 votes)

Tea from a time when men were men and women were kind of like what men are now.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Quenton Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011

11 Comments

abake's picture 988 pencils
abake | Tue, 2011-06-14 10:19
6

This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Tue, 2011-06-14 14:13

Some solid writing all-around

Twitter   Facebookreelance... http://www.crackerjackworks.com

pez's picture 1664 pencils
pez | Tue, 2011-06-14 16:09
9

Line is fuckin' amazing!

Bob.C's picture 933 pencils
Bob.C | Tue, 2011-06-14 21:54
8

the best of the bunch

http://we-convince.com

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Wed, 2011-06-15 00:19

like all three..

"If you are irritated by every rub, how will you be polished?"
— Rumi

iwannatalktosamson's picture 473 pencils
iwannatalktosamson | Wed, 2011-06-15 08:30

Great lines! Really nice writing.

Who knew you could sell tea to men?

neejyah's picture 18 pencils
neejyah | Wed, 2011-06-15 08:31

Hey, it's about Boston Tea Party times!

AssassinX's picture 1347 pencils
AssassinX | Thu, 2011-06-16 05:10
9

This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo

ronstr's picture 130 pencils
ronstr | Thu, 2011-06-16 08:38

Fantastic heading!

CuriousPencil's picture 4273 pencils
CuriousPencil | Thu, 2011-06-16 08:40

Yep, lovely wordage.

jimkuz's picture 318 pencils
jimkuz | Tue, 2011-06-21 12:21

Great copy. Great art.

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