Tata Beverages Billy Tea: Women were
Tea from a time when men were men and women were kind of like what men are now.
Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.
Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011
11 comments
This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.
Some solid writing all-around
www.crackerjackworks.com
Line is fuckin' amazing!
the best of the bunch
http://www.facebook.com/ConvinceMarketing
like all three..
"If you are irritated by every rub, how will you be polished?"
— Rumi
Great lines! Really nice writing.
Who knew you could sell tea to men?
Hey, it's about Boston Tea Party times!
This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo
Fantastic heading!
Yep, lovely wordage.
Great copy. Great art.