Tata Beverages Billy Tea: Women were

Tea from a time when men were men and women were kind of like what men are now.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011

12 comments

abake's picture
abake
1272 pencils

This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.

CrackerJackWorks's picture
CrackerJackWorks
14697 pencils

Some solid writing all-around

pez's picture
pez
1800 pencils

Line is fuckin' amazing!

Bob.C's picture
Bob.C
1163 pencils

the best of the bunch

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like all three..

"If you are irritated by every rub, how will you be polished?"
— Rumi

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Great lines! Really nice writing.

Who knew you could sell tea to men?

neejyah's picture
neejyah
18 pencils

Hey, it's about Boston Tea Party times!

AssassinX's picture
AssassinX
1329 pencils

This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo

ronstr's picture
ronstr
140 pencils

Fantastic heading!

CuriousPencil's picture
CuriousPencil
4227 pencils

Yep, lovely wordage.

jimkuz's picture
jimkuz
410 pencils

Great copy. Great art.

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