Tata Beverages Billy Tea: Mineshaft

Tea from a time when a deep conversation meant you were down a mineshaft.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011


CuriousPencil's picture
4225 pencils


Bob.C's picture
1163 pencils

Tea for real men - with this style it had to be Australian. Great ad, maybe not too original but sends a very clear message.

Nike Diesel's picture
Nike Diesel
13385 pencils

Hehe Super funny.

Michaelsmagic's picture
261 pencils

the copy caught my eye and the picture looks really old,thumbs up.

Tommy G.'s picture
Tommy G.
897 pencils

Not convincing me, what does tell you that your grand...grand...dad had great taste. I see grannies eating things I would never eat. Who in the world have the most terrible tastes and make the worst choices? Miners are in the top of the list. I don't think it's a good idea.

They speak of 'your dad's choice' and they seem to speak to the new generations. 100% of the content related to the good ol' days. Elders would love this one, not youngers. (Brownish hues, rusted metal from the mines, dirt, vintage illustration, even the type remember the old days).

Nike Diesel's picture
Nike Diesel
13385 pencils

Don't agree with you. "Young" people love retro stuff.

ace85le's picture
3939 pencils

now this makes me chuckle.



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