Tata Beverages Billy Tea: Fix more

Tea from a time when men knew how to fix more than just their hair.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Published: June 2011


Billoughsby's picture
5124 pencils

The revival of this look has gotten old. Still, it's nicely composited, a thing well done. I dislike the odd near-isometric perspective on the box. I'd have preferred the front panel of the box, same spot in the ad, nothing else.

(I'd say it's time to start thinking about a package redesign, with these ads attached to a memo to the CEO of the company.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Bob.C's picture
1163 pencils

Agree with Billoughsby . Googleing the packaging after his comment I saw that this is a new redesign of the box!! The older design is here http://www.simplyoz.com/i/300x300/2/422.jpg - not sure why they renamed their standard product to campfire blend then gave it packaging that looks anything but.

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