Tassimo brewer: Acetate overlay page
This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo's innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation - Allowing consumers to imagine Tassimo in their homes.
Advertising Agency: MediaVest, Ogilvy & Mather, Canada
14 Comments
i don't know. all the acetate page is telling me is that this thing sits on a counter. doesn't everything? also, the first thing i saw was,'countertop cafe at the touch of a butt.'
comment goes really well with your nick lol
hats off to the account handler who successfully sold this useless idea of a coffee machine to his client
The man who stops advertising to save money is like the man who stops the clock to save time
wo ho!!! hooray!!!
how are you doing man?
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Everartz
| Everartz |
Sad things is, the account handler and the client probably thought it was genius.
Love it!
i like this! reminds me of a best buy insert with punch-out appliances so you can visualize them in your kitchen
nice photoshop....
http://ratheeshadoor.blogspot.com/
nice ...
http://ratheeshadoor.blogspot.com/
They dropped the machine into a designer kitchen then called it "complete" - pretty brilliant to me.
Magazines are so filled with clutter, this would stop reader's in their tracks and have them read the ad. Pretty brilliant to me.
very cool
whoever thought of this should be crowned the ruler of the world.
^ spoken like the person who thought of this idea.
however, its really nice.